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Advertising: Global Industry Guide

MarketLine
November 1, 2010
253 Pages - SKU: MTLN6508339

Abstract Table of Contents Search inside this report Related Reports

Countries covered: Global

Datamonitor's Advertising: Global Industry Guide is an essential resource for top-level data and analysis covering the Advertising industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

Contains an executive summary and data on value, volume and segmentation
Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
Incorporates in-depth five forces competitive environment analysis and scorecards
Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
Includes a five-year forecast of the industry

Highlights

The global advertising industry shrank by 6% in 2009 to reach a value of $98 billion.

In 2014, the global advertising industry is forecast to have a value of $120.7 billion, an increase of 23.2% since 2009.

Food, beverage & Personal/health care is the largest segment of the global advertising industry, accounting for 23.5% of the industry's total value.

Americas accounts for 56.2% of the global advertising industry value.

Why you should buy this report

Spot future trends and developments
Inform your business decisions
Add weight to presentations and marketing materials
Save time carrying out entry-level research

Market Definition

The advertising industry consists of agencies providing advertising services, including display advertising services. The market value reflects net fee and commission revenue of the agencies for provision of such services to their clients, and does not equate to the total advertising expenditure within the country or region.

Similarly, revenue data provided in the Leading Companies chapter refers the total revenues retained by each company, after subtraction of any payments they may make on behalf of their clients to media channel suppliers, such as television broadcasters, newspaper and magazine publishers, etc. It also includes any revenue obtained from any non-advertising operations. Revenues therefore do not equate to the gross billings made by advertising agencies to their clients.

Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.

ABOUT DATAMONITOR
EXECUTIVE SUMMARY
INTRODUCTION: What is this report about?; Who is the target reader?; How to use this report; Definitions
GLOBAL ADVERTISING: Market overview; Market value; Market segmentation I; Market segmentation II; Five forces analysis; Market Forecasts
ADVERTISING IN ASIA-PACIFIC: Market overview; Market value; Market segmentation I; Market segmentation II; Five forces analysis; Market Forecasts
ADVERTISING IN EUROPE: Market overview; Market value; Market segmentation I; Market segmentation II; Five forces analysis; Market Forecasts
ADVERTISING IN FRANCE: Market overview; Market value; Market segmentation I; Market segmentation II; Five forces analysis; Market Forecasts; Macroeconomic Indicators
ADVERTISING IN GERMANY: Market overview; Market value; Market segmentation I; Market segmentation II; Five forces analysis; Market Forecasts; Macroeconomic Indicators
ADVERTISING IN ITALY: Market overview; Market value; Market segmentation I; Market segmentation II; Five forces analysis; Market Forecasts; Macroeconomic Indicators
ADVERTISING IN JAPAN: Market overview; Market value; Market segmentation I; Market segmentation II; Five forces analysis; Market Forecasts; Macroeconomic indicators
ADVERTISING IN BELGIUM: Market overview; Market value; Market segmentation I; Market segmentation II; Five forces analysis; Market Forecasts; Macroeconomic indicators
ADVERTISING IN CANADA: Market overview; Market value; Market segmentation I; Market segmentation II; Five forces analysis; Market Forecasts; Macroeconomic indicators
ADVERTISING IN CHINA: Market overview; Market value; Market segmentation I; Market segmentation II; Five forces analysis; Market Forecasts; Macroeconomic indicators
ADVERTISING IN THE NETHERLANDS: Market overview; Market value; Market segmentation I; Market segmentation II; Five forces analysis; Market Forecasts; Macroeconomic indicators
ADVERTISING IN SPAIN: Market overview; Market value; Market segmentation I; Market segmentation II; Five forces analysis; Market Forecasts; Macroeconomic indicators
ADVERTISING IN THE UNITED KINGDOM: Market overview; Market value; Market segmentation I; Market segmentation II; Five forces analysis; Market Forecasts; Macroeconomic indicators
ADVERTISING IN THE UNITED STATES: Market overview; Market value; Market segmentation I; Market segmentation II; Five forces analysis; Market Forecasts; Macroeconomic indicators
COMPANY PROFILES: Interpublic Group of Companies; Omnicom Group Inc.
WPP Group plc: Publicis Groupe SA
APPENDIX: Data Research Methodology
LIST OF TABLES: Table 1: Global advertising industry value: $ billion, 2005-09; Table 2: Global advertising industry segmentation I:% share, by value, 2009; Table 3: Global advertising industry segmentation II: % share, by value, 2009; Table 4: Global advertising industry value forecast: $ billion, 2009-14; Table 5: Asia-Pacific advertising industry value: $ billion, 2005-09; Table 6: Asia-Pacific advertising industry segmentation I:% share, by value, 2009; Table 7: Asia-Pacific advertising industry segmentation II: % share, by value, 2009; Table 8: Asia-Pacific advertising industry value forecast: $ billion, 2009-14; Table 9: Europe advertising industry value: $ billion, 2005-09; Table 10: Europe advertising industry segmentation I:% share, by value, 2009; Table 11: Europe advertising industry segmentation II: % share, by value, 2009; Table 12: Europe advertising industry value forecast: $ billion, 2009-14; Table 13: France advertising industry value: $ million, 2005-09; Table 14: France advertising industry segmentation I:% share, by value, 2009; Table 15: France advertising industry segmentation II: % share, by value, 2009; Table 16: France advertising industry value forecast: $ million, 2009-14; Table 17: France size of population (million), 2005-09; Table 18: France gdp (constant 2000 prices, $ billion), 2005-09; Table 19: France gdp (current prices, $ billion), 2005-09; Table 20: France inflation, 2005-09; Table 21: France consumer price index (absolute), 2005-09; Table 22: France exchange rate, 2005-09; Table 23: Germany advertising industry value: $ million, 2005-09; Table 24: Germany advertising industry segmentation I:% share, by value, 2009; Table 25: Germany advertising industry segmentation II: % share, by value, 2009; Table 26: Germany advertising industry value forecast: $ million, 2009-14; Table 27: Germany size of population (million), 2005-09; Table 28: Germany gdp (constant 2000 prices, $ billion), 2005-09; Table 29: Germany gdp (current prices, $ billion), 2005-09; Table 30: Germany inflation, 2005-09; Table 31: Germany consumer price index (absolute), 2005-09; Table 32: Germany exchange rate, 2005-09; Table 33: Italy advertising industry value: $ million, 2005-09; Table 34: Italy advertising industry segmentation I:% share, by value, 2009; Table 35: Italy advertising industry segmentation II: % share, by value, 2009; Table 36: Italy advertising industry value forecast: $ million, 2009-14; Table 37: Italy size of population (million), 2005-09; Table 38: Italy gdp (constant 2000 prices, $ billion), 2005-09; Table 39: Italy gdp (current prices, $ billion), 2005-09; Table 40: Italy inflation, 2005-09; Table 41: Italy consumer price index (absolute), 2005-09; Table 42: Italy exchange rate, 2005-09; Table 43: Japan advertising industry value: $ million, 2005-09; Table 44: Japan advertising industry segmentation I:% share, by value, 2009; Table 45: Japan advertising industry segmentation II: % share, by value, 2009; Table 46: Japan advertising industry value forecast: $ million, 2009-14; Table 47: Japan size of population (million), 2005-09; Table 48: Japan gdp (constant 2000 prices, $ billion), 2005-09; Table 49: Japan gdp (current prices, $ billion), 2005-09; Table 50: Japan inflation, 2005-09; Table 51: Japan consumer price index (absolute), 2005-09; Table 52: Japan exchange rate, 2005-09; Table 53: Belgium advertising industry value: $ million, 2005-09; Table 54: Belgium advertising industry segmentation I:% share, by value, 2009; Table 55: Belgium advertising industry segmentation II: % share, by value, 2009; Table 56: Belgium advertising industry value forecast: $ million, 2009-14; Table 57: Belgium size of population (million), 2005-09; Table 58: Belgium gdp (constant 2000 prices, $ billion), 2005-09; Table 59: Belgium gdp (current prices, $ billion), 2005-09; Table 60: Belgium inflation, 2005-09; Table 61: Belgium consumer price index (absolute), 2005-09; Table 62: Belgium exchange rate, 2005-09; Table 63: Canada advertising industry value: $ million, 2005-09; Table 64: Canada advertising industry segmentation I:% share, by value, 2009; Table 65: Canada advertising industry segmentation II: % share, by value, 2009; Table 66: Canada advertising industry value forecast: $ million, 2009-14; Table 67: Canada size of population (million), 2005-09; Table 68: Canada gdp (constant 2000 prices, $ billion), 2005-09; Table 69: Canada gdp (current prices, $ billion), 2005-09; Table 70: Canada inflation, 2005-09; Table 71: Canada consumer price index (absolute), 2005-09; Table 72: Canada exchange rate, 2005-09; Table 73: China advertising industry value: $ million, 2005-09; Table 74: China advertising industry segmentation I:% share, by value, 2009; Table 75: China advertising industry segmentation II: % share, by value, 2009; Table 76: China advertising industry value forecast: $ million, 2009-14; Table 77: China size of population (million), 2005-09; Table 78: China gdp (constant 2000 prices, $ billion), 2005-09; Table 79: China gdp (current prices, $ billion), 2005-09; Table 80: China inflation, 2005-09; Table 81: China consumer price index (absolute), 2005-09; Table 82: China exchange rate, 2005-09; Table 83: Netherlands advertising industry value: $ million, 2005-09; Table 84: Netherlands advertising industry segmentation I:% share, by value, 2009; Table 85: Netherlands advertising industry segmentation II: % share, by value, 2009; Table 86: Netherlands advertising industry value forecast: $ million, 2009-14; Table 87: Netherlands size of population (million), 2005-09; Table 88: Netherlands gdp (constant 2000 prices, $ billion), 2005-09; Table 89: Netherlands gdp (current prices, $ billion), 2005-09; Table 90: Netherlands inflation, 2005-09; Table 91: Netherlands consumer price index (absolute), 2005-09; Table 92: Netherlands exchange rate, 2005-09; Table 93: Spain advertising industry value: $ million, 2005-09; Table 94: Spain advertising industry segmentation I:% share, by value, 2009; Table 95: Spain advertising industry segmentation II: % share, by value, 2009; Table 96: Spain advertising industry value forecast: $ million, 2009-14; Table 97: Spain size of population (million), 2005-09; Table 98: Spain gdp (constant 2000 prices, $ billion), 2005-09; Table 99: Spain gdp (current prices, $ billion), 2005-09; Table 100: Spain inflation, 2005-09; Table 101: Spain consumer price index (absolute), 2005-09; Table 102: Spain exchange rate, 2005-09; Table 103: United Kingdom advertising industry value: $ million, 2005-09; Table 104: United Kingdom advertising industry segmentation I:% share, by value, 2009; Table 105: United Kingdom advertising industry segmentation II: % share, by value, 2009; Table 106: United Kingdom advertising industry value forecast: $ million, 2009-14; Table 107: United Kingdom size of population (million), 2005-09; Table 108: United Kingdom gdp (constant 2000 prices, $ billion), 2005-09; Table 109: United Kingdom gdp (current prices, $ billion), 2005-09; Table 110: United Kingdom inflation, 2005-09; Table 111: United Kingdom consumer price index (absolute), 2005-09; Table 112: United Kingdom exchange rate, 2005-09; Table 113: United States advertising industry value: $ billion, 2005-09; Table 114: United States advertising industry segmentation I:% share, by value, 2009; Table 115: United States advertising industry segmentation II: % share, by value, 2009; Table 116: United States advertising industry value forecast: $ billion, 2009-14; Table 117: United States size of population (million), 2005-09; Table 118: United States gdp (constant 2000 prices, $ billion), 2005-09; Table 119: United States gdp (current prices, $ billion), 2005-09; Table 120: United States inflation, 2005-09; Table 121: United States consumer price index (absolute), 2005-09; Table 122: United States exchange rate, 2005-09; Table 123: Interpublic Group of Companies: key facts; Table 124: Interpublic Group of Companies: key financials ($); Table 125: Interpublic Group of Companies: key financial ratios; Table 126: Omnicom Group Inc.: key facts; Table 127: Omnicom Group Inc.: key financials ($); Table 128: Omnicom Group Inc.: key financial ratios; Table 129: WPP Group plc: key facts; Table 130: WPP Group plc: key financials ($); Table 131: WPP Group plc: key financials (£); Table 132: WPP Group plc: key financial ratios; Table 133: Publicis Groupe SA: key facts; Table 134: Publicis Groupe SA: key financials ($); Table 135: Publicis Groupe SA: key financials (€); Table 136: Publicis Groupe SA: key financial ratios
LIST OF FIGURES: Figure 1: Global advertising industry value: $ billion, 2005-09; Figure 2: Global advertising industry segmentation I:% share, by value, 2009; Figure 3: Global advertising industry segmentation II: % share, by value, 2009; Figure 4: Forces driving competition in the global advertising industry, 2009; Figure 5: Drivers of buyer power in the global advertising industry, 2009; Figure 6: Drivers of supplier power in the global advertising industry, 2009; Figure 7: Factors influencing the likelihood of new entrants in the global advertising industry, 2009; Figure 8: Factors influencing the threat of substitutes in the global advertising industry, 2009; Figure 9: Drivers of degree of rivalry in the global advertising industry, 2009; Figure 10: Global advertising industry value forecast: $ billion, 2009-14; Figure 11: Asia-Pacific advertising industry value: $ billion, 2005-09; Figure 12: Asia-Pacific advertising industry segmentation I:% share, by value, 2009; Figure 13: Asia-Pacific advertising industry segmentation II: % share, by value, 2009; Figure 14: Forces driving competition in the advertising industry in Asia-Pacific, 2009; Figure 15: Drivers of buyer power in the advertising industry in Asia-Pacific, 2009; Figure 16: Drivers of supplier power in the advertising industry in Asia-Pacific, 2009; Figure 17: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2009; Figure 18: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2009; Figure 19: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2009; Figure 20: Asia-Pacific advertising industry value forecast: $ billion, 2009-14; Figure 21: Europe advertising industry value: $ billion, 2005-09; Figure 22: Europe advertising industry segmentation I:% share, by value, 2009; Figure 23: Europe advertising industry segmentation II: % share, by value, 2009; Figure 24: Forces driving competition in the advertising industry in Europe, 2009; Figure 25: Drivers of buyer power in the advertising industry in Europe, 2009; Figure 26: Drivers of supplier power in the advertising industry in Europe, 2009; Figure 27: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2009; Figure 28: Factors influencing the threat of substitutes in the advertising industry in Europe, 2009; Figure 29: Drivers of degree of rivalry in the advertising industry in Europe, 2009; Figure 30: Europe advertising industry value forecast: $ billion, 2009-14; Figure 31: France advertising industry value: $ million, 2005-09; Figure 32: France advertising industry segmentation I:% share, by value, 2009; Figure 33: France advertising industry segmentation II: % share, by value, 2009; Figure 34: Forces driving competition in the advertising industry in France, 2009; Figure 35: Drivers of buyer power in the advertising industry in France, 2009; Figure 36: Drivers of supplier power in the advertising industry in France, 2009; Figure 37: Factors influencing the likelihood of new entrants in the advertising industry in France, 2009; Figure 38: Factors influencing the threat of substitutes in the advertising industry in France, 2009; Figure 39: Drivers of degree of rivalry in the advertising industry in France, 2009; Figure 40: France advertising industry value forecast: $ million, 2009-14; Figure 41: Germany advertising industry value: $ million, 2005-09; Figure 42: Germany advertising industry segmentation I:% share, by value, 2009; Figure 43: Germany advertising industry segmentation II: % share, by value, 2009; Figure 44: Forces driving competition in the advertising industry in Germany, 2009; Figure 45: Drivers of buyer power in the advertising industry in Germany, 2009; Figure 46: Drivers of supplier power in the advertising industry in Germany, 2009; Figure 47: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2009; Figure 48: Factors influencing the threat of substitutes in the advertising industry in Germany, 2009; Figure 49: Drivers of degree of rivalry in the advertising industry in Germany, 2009; Figure 50: Germany advertising industry value forecast: $ million, 2009-14; Figure 51: Italy advertising industry value: $ million, 2005-09; Figure 52: Italy advertising industry segmentation I:% share, by value, 2009; Figure 53: Italy advertising industry segmentation II: % share, by value, 2009; Figure 54: Forces driving competition in the advertising industry in Italy, 2009; Figure 55: Drivers of buyer power in the advertising industry in Italy, 2009; Figure 56: Drivers of supplier power in the advertising industry in Italy, 2009; Figure 57: Factors influencing the likelihood of new entrants in the advertising industry in Italy, 2009; Figure 58: Factors influencing the threat of substitutes in the advertising industry in Italy, 2009; Figure 59: Drivers of degree of rivalry in the advertising industry in Italy, 2009; Figure 60: Italy advertising industry value forecast: $ million, 2009-14; Figure 61: Japan advertising industry value: $ million, 2005-09; Figure 62: Japan advertising industry segmentation I:% share, by value, 2009; Figure 63: Japan advertising industry segmentation II: % share, by value, 2009; Figure 64: Forces driving competition in the advertising industry in Japan, 2009; Figure 65: Drivers of buyer power in the advertising industry in Japan, 2009; Figure 66: Drivers of supplier power in the advertising industry in Japan, 2009; Figure 67: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2009; Figure 68: Factors influencing the threat of substitutes in the advertising industry in Japan, 2009; Figure 69: Drivers of degree of rivalry in the advertising industry in Japan, 2009; Figure 70: Japan advertising industry value forecast: $ million, 2009-14; Figure 71: Belgium advertising industry value: $ million, 2005-09; Figure 72: Belgium advertising industry segmentation I:% share, by value, 2009; Figure 73: Belgium advertising industry segmentation II: % share, by value, 2009; Figure 74: Forces driving competition in the advertising industry in Belgium, 2009; Figure 75: Drivers of buyer power in the advertising industry in Belgium, 2009; Figure 76: Drivers of supplier power in the advertising industry in Belgium, 2009; Figure 77: Factors influencing the likelihood of new entrants in the advertising industry in Belgium, 2009; Figure 78: Factors influencing the threat of substitutes in the advertising industry in Belgium, 2009; Figure 79: Drivers of degree of rivalry in the advertising industry in Belgium, 2009; Figure 80: Belgium advertising industry value forecast: $ million, 2009-14; Figure 81: Canada advertising industry value: $ million, 2005-09; Figure 82: Canada advertising industry segmentation I:% share, by value, 2009; Figure 83: Canada advertising industry segmentation II: % share, by value, 2009; Figure 84: Forces driving competition in the advertising industry in Canada, 2009; Figure 85: Drivers of buyer power in the advertising industry in Canada, 2009; Figure 86: Drivers of supplier power in the advertising industry in Canada, 2009; Figure 87: Factors influencing the likelihood of new entrants in the advertising industry in Canada, 2009; Figure 88: Factors influencing the threat of substitutes in the advertising industry in Canada, 2009; Figure 89: Drivers of degree of rivalry in the advertising industry in Canada, 2009; Figure 90: Canada advertising industry value forecast: $ million, 2009-14; Figure 91: China advertising industry value: $ million, 2005-09; Figure 92: China advertising industry segmentation I:% share, by value, 2009; Figure 93: China advertising industry segmentation II: % share, by value, 2009; Figure 94: Forces driving competition in the advertising industry in China, 2009; Figure 95: Drivers of buyer power in the advertising industry in China, 2009; Figure 96: Drivers of supplier power in the advertising industry in China, 2009; Figure 97: Factors influencing the likelihood of new entrants in the advertising industry in China, 2009; Figure 98: Factors influencing the threat of substitutes in the advertising industry in China, 2009; Figure 99: Drivers of degree of rivalry in the advertising industry in China, 2009; Figure 100: China advertising industry value forecast: $ million, 2009-14; Figure 101: Netherlands advertising industry value: $ million, 2005-09; Figure 102: Netherlands advertising industry segmentation I:% share, by value, 2009; Figure 103: Netherlands advertising industry segmentation II: % share, by value, 2009; Figure 104: Forces driving competition in the advertising industry in the Netherlands, 2009; Figure 105: Drivers of buyer power in the advertising industry in the Netherlands, 2009; Figure 106: Drivers of supplier power in the advertising industry in the Netherlands, 2009; Figure 107: Factors influencing the likelihood of new entrants in the advertising industry in the Netherlands, 2009; Figure 108: Factors influencing the threat of substitutes in the advertising industry in the Netherlands, 2009; Figure 109: Drivers of degree of rivalry in the advertising industry in the Netherlands, 2009; Figure 110: Netherlands advertising industry value forecast: $ million, 2009-14; Figure 111: Spain advertising industry value: $ million, 2005-09; Figure 112: Spain advertising industry segmentation I:% share, by value, 2009; Figure 113: Spain advertising industry segmentation II: % share, by value, 2009; Figure 114: Forces driving competition in the advertising industry in Spain, 2009; Figure 115: Drivers of buyer power in the advertising industry in Spain, 2009; Figure 116: Drivers of supplier power in the advertising industry in Spain, 2009; Figure 117: Factors influencing the likelihood of new entrants in the advertising industry in Spain, 2009; Figure 118: Factors influencing the threat of substitutes in the advertising industry in Spain, 2009; Figure 119: Drivers of degree of rivalry in the advertising industry in Spain, 2009; Figure 120: Spain advertising industry value forecast: $ million, 2009-14; Figure 121: United Kingdom advertising industry value: $ million, 2005-09; Figure 122: United Kingdom advertising industry segmentation I:% share, by value, 2009; Figure 123: United Kingdom advertising industry segmentation II: % share, by value, 2009; Figure 124: Forces driving competition in the advertising industry in the United Kingdom, 2009; Figure 125: Drivers of buyer power in the advertising industry in the United Kingdom, 2009; Figure 126: Drivers of supplier power in the advertising industry in the United Kingdom, 2009; Figure 127: Factors influencing the likelihood of new entrants in the advertising industry in the United Kingdom, 2009; Figure 128: Factors influencing the threat of substitutes in the advertising industry in the United Kingdom, 2009; Figure 129: Drivers of degree of rivalry in the advertising industry in the United Kingdom, 2009; Figure 130: United Kingdom advertising industry value forecast: $ million, 2009-14; Figure 131: United States advertising industry value: $ billion, 2005-09; Figure 132: United States advertising industry segmentation I:% share, by value, 2009; Figure 133: United States advertising industry segmentation II: % share, by value, 2009; Figure 134: Forces driving competition in the advertising industry in the United States, 2009; Figure 135: Drivers of buyer power in the advertising industry in the United States, 2009; Figure 136: Drivers of supplier power in the advertising industry in the United States, 2009; Figure 137: Factors influencing the likelihood of new entrants in the advertising industry in the United States, 2009; Figure 138: Factors influencing the threat of substitutes in the advertising industry in the United States, 2009; Figure 139: Drivers of degree of rivalry in the advertising industry in the United States, 2009; Figure 140: United States advertising industry value forecast: $ billion, 2009-14; Figure 141: Interpublic Group of Companies: revenues & profitability; Figure 142: Interpublic Group of Companies: assets & liabilities; Figure 143: Omnicom Group Inc.: revenues & profitability; Figure 144: Omnicom Group Inc.: assets & liabilities; Figure 145: WPP Group plc: revenues & profitability; Figure 146: WPP Group plc: assets & liabilities; Figure 147: Publicis Groupe SA: revenues & profitability; Figure 148: Publicis Groupe SA: assets & liabilities

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