Advertising in Germany

MarketLine
March 31, 2014
33 Pages - SKU: MTLN5462289
Countries covered: Germany

Advertising in Germany

Introduction

Advertising in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Germany advertising market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights
  • The advertising industry consists of agencies providing advertising, including display advertising, services.
  • The German advertising industry generated total revenues of $3.3bn in 2013, representing a compound annual growth rate (CAGR) of 1.1% between 2009 and 2013.
  • The media & telecommunication segment was the industry's most lucrative in 2013, with total revenues of $523.3m, equivalent to 16.0% of the industry's overall value.
  • The performance of the industry is forecast to decelerate, with an anticipated CAGR of 0.7% for the five-year period 2013 - 2018, which is expected to drive the industry to a value of $3.4bn by the end of 2018.
Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in Germany

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Germany

Leading company profiles reveal details of key advertising market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Germany advertising market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Germany economy

Key Questions Answered

What was the size of the Germany advertising market by value in 2013?

What will be the size of the Germany advertising market in 2018?

What factors are affecting the strength of competition in the Germany advertising market?

How has the market performed over the last five years?



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