Worldwide Major Mobile Phone Vendor Performance, 4Q 2015
This research report presents worldwide mobile phone shipment volume forecast and recent quarter review of major mobile phone vendors' performance. The report includes major vendors' shipment volume, shipment growth analysis, shipment revenue and revenue growth trends, operating profit margin and ASP. The report finds that with the competition in the mobile phone market heated up, the global mobile phone shipment volume still dipped 10% year-on-year in the third quarter of 2015. This reflects that the industry has entered into the mature phase. Looking ahead to 2016, the global smartphone industry is expected to ship 1.53 billion smartphones in total, growing at 7.2% year-on-year. However, key growth drivers are no longer from international brands like Samsung and Apple but from some local hidden champions of emerging countries.