| In the first half of 2009, the off-season effect in the worldwide desktop PC market was not evident. However, key component shortages, uncertainties regarding the global economic rebound, and declining peak-season effects will lead to cautious market development in 2009. Furthermore, the launch of Windows 7 will also be a factor in the development of desktop PC market in the second half of 2009. This report provides a recap of worldwide desktop PC market development in the first half of 2009, and examines market development in the second half 2009 and beyond.
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- 1. Desktop PC Market Development in 1H 2009
- 1.1 Global Market Development
- 1.1.1 Off-season Effects Not Evident in 2Q 2009
- 1.1.2 Chinese Market Strong
- 1.2 Performances of Top 5 Brands
- 1.2.1 Acer's Desktop PC Sales Value Falls 13.1% YoY
- 1.2.2 Apple's Desktop PC Sales Value Falls 20% YoY
- 1.2.3 Dell's Desktop PC Sales Value Falls 34% YoY
- 1.2.4 HP's Desktop PC Sales Value Falls 24% YoY
- 1.2.5 Lenovo's Desktop PC Sales Value Falls 29.2% YoY
- 2. Desktop PC Market Outlook in 2H 2009
- 2.1 Macro-economic Indicators
- 2.1.1 Economic Decline in Many Regions; Chinese Economy to Grow
- 2.2 Key Indicators for Desktop PC Sector
- 2.2.1 Unemployment Rate Continues to Rise; Enterprise Market to Be Affected
- 2.2.2 Consumer Confidence Falls Again in July; Consumers Hesitant
- 2.2.3 Purchasing Manager Index Gradually Rebounding
- 2.3 Other Key Factors Affecting Desktop PC Shipments
- 2.3.1 Market Launch of Windows 7 Could Stimulate Demand
- 2.3.2 Back-to-School Effect Mainly Reflected in Notebook PC Segment
- 2.3.3 ODD and HDD Shortages to Affect Some Shipments
- 2.3.4 Key ICs Important Factor
- 2.3.5 Supply of Intel G31 Chipset Is Source of Concern
- 3. Conclusion
- Appendix
- List of Topics
- 1. Recap of key developments in the worldwide desktop PC market in the first half of 2009, including shipment volume and desktop PC sales of the major brand-name vendors Acer, Apple, Dell, HP, and Lenovo
- 2. Outlook for desktop PC market development in the second half of 2009, including macro-economic indicators, key economic indicators relevant for the desktop PC market, and other key factors for desktop PCs such as the market launch of Windows 7
- 3. Worldwide desktop PC shipment forecast for 2010 and 2011
- 4. Companies and organizations analyzed or mentioned in the report include: Acer, Apple, Dell, HP, Intel, Lenovo, Microsoft, Panasonic, Pioneer
- List of Tables
- Table 1 Acer PC Sales, 1Q 2009
- Table 2 Apple PC Sales, 1H 2009
- Table 3 Dell PC Sales, February-July 2009
- Table 4 HP PC Sales, 1H 2009
- Table 5 Lenovo PC Sales, 1H 2009
- List of Figures
- Figure 1 Worldwide Desktop PC Shipment Volume, 1H 2005 - 2H 2009
- Figure 2 Unemployment Rate in the United States
- Figure 3 Consumer Confidence in the United States
- Figure 4 Purchasing Manager Index (PMI)
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