Internet User Behavior and Online Shopping in Taiwan: Key Trends in 2007

Countries covered: Taiwan Online consumers continue to grow in number every year. Cyberspace and real world channels are becoming integrated and people are gradually beginning to trust online shopping when making purchases. In 2007, the Taiwanese online shopping B2C market reached a scale of NT$108 billion, 1.3% of the retail sector. Using the results of a survey of Taiwanese Internet users conducted by MIC in July 2007, this report analyzes the behavior of Internet users in Taiwan and their consumer behavior associated with the online shopping market.

Additional Information

Analyzes Taiwanese Internet users' online shopping behavior using the results of a survey of Taiwanese Internet users conducted by MIC in 2007, including breakdowns by gender and disposable income. Examines consumers' reasons to shop online, the influence of Internet forums and blogs on online shopping, preferred payment and delivery methods for online purchases, and aspects of online shopping with which consumers are currently dissatisfied.

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