Insight into Features, Concerns, Marketing Strategy and Supply Chain Deployment of Apple Watch
On September 9, alongside with the iPhone 6 and iPhone 6 Plus, Apple took the market by surprise with the unveiling of the market's long-awaited Apple Watch, which was originally set to be released in 2015. The whole set of graphic and video introduction for Apple Watch were displayed on Apple's website, reflecting Apple's changing marketing strategy that used to hold the allure of mystery for unreleased products. This report outlines features and designs of Apple Watch with corresponding concerns; examines Apple's marketing strategy shift on other smart wearable devices and addresses its supply chain deployment.
List of Companies
ACON, Apple, ASE Group, Delta, F-TPK, Intel, Kinsus, LG, Nan Ya PCB, Qualcomm, Quanta, RickTek, Samsung, TXC, USI