| On August 15, 2011, Google announced its acquisition of Motorola Mobility for US$12.5 billion, under which Google will possess the latter's patent portfolios and production/manufacturing capacity for mobile devices. Being one of three leading set top box manufacturers, Motorola Mobility has a profound influence on the home media market and has gained good market position. The home media devices are likely to trigger a new war between Apple and Google, next to mobile devices. This report analyses the motivations behind Google- Motorola Mobility acquisition and provides insight into the short-, medium, and long-term consequences of such acquisition on the home media industry.
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- 1.Background
- 1.1 Purpose of the Acquisition for Google
- 1.2 Purpose of the Acquisition for Motorola Mobility
- 2.Future Strategic Scenario Analysis
- 2.1 Home Media Industry Development Status and Trends
- 2.1.1 Motorola Mobility's Effect on Video Offerings
- 2.1.2 Profound Changes Witnessed in the US TV Industry
- 2.2 Scenario One: Google to Become One Leading Core Mobile Platform Supplier for Operators
- 2.2.1 Android Granted Access to the Bidding Market
- 2.2.2 Realization of the Multiple Screens and a Cloud Concept in Households
- 2.2.3 Google to Secure Leading Market Position in the Home Media Market
- 2.3 Scenario Two: Conservative Attitudes by Operators to Delay the Realization of Synergies
- 3.The Short-run Effect of the Acquisition on the Home Media Industry
- 3.1 The Retail Market
- 3.2 The Bidding Market
- 4.Mediumand Long-run Effect of the Acquisition on the Home Media Industry
- 4.1 Digital TV Operators
- 4.2 STB Manufacturers
- 4.3 TV Set Manufacturers
- Appendix
- List of Topics
- Background for Google's acquisition of Motorola Mobility, from both the perspectives of Google and Motorola Mobility
- Projected development following Google's acquisition of Motorola Mobility, including two different scenarios for Google/Motorola Mobility, inclusive of short-run consequences of the acquisition from the perspectives of the retail and bidding markets; of mediumand long-run consequences from the perspectives of digital TV operators, STB manufacturers, and TV set manufactures
- Companies and organizations analyzed or mentioned in the report include:
- Apple, AT&T, Cisco, Comcast, DirecTV, Dish Network, Dreampark, GE, Google, Logitech, Microsoft, Motorola Mobility, NBC Universal, Pace, Samsung, Sony, SunUp, Technicolor, Time Warner Cable, Verizon
- List of Figures
- Figure 1 Motorola Mobility Shipment Volume and Value, 1Q 2009 ¡V 2Q 2011
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