A New Game: Sony's Digital Photo Frame Product Strategy

Market Intelligence & Consulting Institute
April 15, 2008
13 Pages - SKU: MICI1761926
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Sony first launched its digital photo frame products back in 1999 but withdrew from the market in 2001 on poor sales performance. After a few years of inactivity, Sony once again tapped into the market and unveiled three S-Frame digital photo frames at PMA 2008. However, the current digital photo frame market, following years of development, features a high level of standardization and little entry barriers for newcomers. As a result, digital photo frame brands abound in the market, and price competition is fierce. This report looks into Sony's reentry into the market and the company's strategy to make a difference. Also, Sony's ways of shaping and positioning the S-Frame products will be analyzed as well.


 

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