| Cooperation between different companies in the LCD TV is frequently a reaction to a changing industry environment. The prospect of creating synergy is one of the major goals of establishing cooperation. However, if companies hastily establish cooperative links and only focus on short-term developments in the industry, it will become even harder to overcome problems in a rapidly changing industry environment. This report examines the cooperation strategies of OEMs in the LCD TV industry, looks at the driving factors behind these strategies and analyzes the impact of their cooperation models.
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- 1. Opportunities and Challenges for the Worldwide LCD TV Industry
- 1.1 Opportunities for LCD TV OEMs: Continuing Market Growth, CRT Replacement, Outsourcing Growth
- 1.2 Challenge for LCD TV OEMs: Slow Large-size Development, Brands' Cost-down Efforts; Major Markets' Limited Growth
- 1.2.1 Challenges for Size Increase
- 1.2.2 Prices Continue to Fall; Reducing Costs Tests Makers' Capabilities
- 1.2.3 Growth Momentum in Major Markets Limited; Focus Turns to New Markets
- 2. Changing Relations between Up- and Downstream Sectors in the LCD TV Industry
- 2.1 Panel Manufacturers Invest Directly in OEMs
- 2.2 LCM Cooperation between Panel Manufacturers and OEMs
- 2.3 Panel Manufacturers and OEMs Cooperate on Production Coordination
- 2.4 Panel Manufacturers and OEMs Cooperate to Enter New Markets
- 2.5 OEMs Enter Markets through Brand Support
- 3. Key Issues in Cooperation Models of LCD TV OEMs
- 3.1 Facing Growth Pressure; Searching for Resource Complements; Lowering Costs
- 3.1.1 Prices Falling Rapidly; OEMs Searching for Ways to Decrease Costs
- 3.1.2 Standardization for Some Components; Competition for Key Technologies
- 3.1.3 Providing Total Solutions Requires Specialized Division of Labor
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- 3.2 Aggressively Developing Markets; Facing Difficulties in Terms of Economies of Scale and Design Capabilities
- MIC Perspective
- Appendix
- List of Topics
- Current trends and growth drivers in the worldwide LCD TV industry
- Cooperation strategies of OEMs in the LCD TV industry, including cooperation with panel manufacturers and brands
- The strategic intentions behind different cooperation models and the risks involved in using these models
- Companies and organizations analyzed or mentioned in the report include: Amtran, AUO, CMO, CPT, Funai, GE, HannStar, Hitachi, IPS-Alpha, LGD, Panasonic, Philips, Qisda, Raken Technology, Samsung, SDI, Sharp, Skyworth, Sony, Tatung, TCL, Toshiba, Vizio
- List of Tables
- Table 1 Intentions of OEM Companies' Cooperation Models in the LCD TV Industry and Risks Involved
- List of Figures
- Figure 1 LCD TV Import Duties in Major Regions Around the World
- Figure 2 Industry Cooperation Models of LCD TV OEM Companies and Driving Factors
- Figure 3 OEM Companies' Major Up- and Downstream Integration Activities in the LCD TV Industry
- Figure 4 End-Market Prices Falling; OEM Companies' Cost-Down Models
- Figure 5 Multi-Dimensional Cooperation Models in the LCD TV Industry
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