Consumers' Product Feature Preferences in Greater China's LCD TV Market

Market Intelligence & Consulting Institute
May 7, 2007
9 Pages - SKU: MICI1498967
License type:
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Countries covered: China

As technology advances and prices fall, the LCD TV market is growing and is attracting a new wave of consumers. Understanding the purchasing behavior of these consumers will allow vendors to more effectively develop their market strategies. This report is based on analysis and comparisons of results of surveys conducted by MIC (Market Intelligence Center) on large-size LCD TV consumers in urban areas in Taiwan and China. Topics discussed include locations where potential LCD TV buyers intend to put their new LCD TVs, and consumers' future preferences for LCD TV features and the LCD TV usage environment.


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