Connected TV Business Models: TV Operators, Broadcasters, Equipment Vendors

With the developments of broadband Internet and connected TVs, the convergence between Internet and TVs has gradually come into being. Internet-enabled TVs not only allow users to watch TV programs but also serve as a medium for multimedia interactive services. Telecom and cable TV operators begin providing TV networking applications via their closed networks, while consumer electronics manufacturers also seek to tap into the market. This research will profile the respective connected TV business models of TV service operators, broadcasters, and equipment vendors and analyze the differences thereof.