Chinese Consumers' Purchase Intention for Japanese, Korean Mobile Phones, 2007

Attractive design is the primary purchasing factor for respondent intending to buy LG and Panasonic mobile phones, accounting for 57% and 46% of the total respectively. The main purchasing factor for respondents whishing to buy a Sony Ericsson mobile phone is advanced mobile phone functions, accounting for 70%. For respondents intending to buy a Sharp mobile phone, the main purchasing factor is "international brand ", accounting for 65%.

Additional Information

Chinese consumers' purchase intention for Japanese and Korean mobile phone brands, such as LG, NEC, Panasonic, Samsung, Sharp, and Sony Ericsson; factors discussed include high status brand, high brand-name recognition, international brand, user experience, attractive design, advanced functions, mobile phone brands, brand reputation, friends' suggestions, reasonable price, and good quality.