Apple's Product Strategy and Its implications for the New iPad Launch and Subsequent Industry Development

Apple's third-generation iPad, dubbed the new iPad, was officially hit the market on March 8 in Taiwan. Compared to the iPad 2, the new iPad advances in its technical specs including panel resolutions, camera lens, graphics performance and network communications technology as well as more Apple's software applications. With the improved technical specs, the new iPad, however, is still priced at under US$499. This report provides insight into the implications of Apple's high-resolution-display targeting strategy for the tablet industry as a whole.