Hospice Marketing: E-Newsletters 101-Using Email to Support Marketing Sales and DevelopmentManaged Care Information CenterApril 2, 2009 SKU: HP2677782 |
| Speaker Tasha Beauchamp MS Webmaster Research Scientist Elder Pages Online discussed how the hospice industry is becoming more competitive as it grows. It is now a necessity for hospices to focus on their marketing efforts in order to increase their referrals and admissions. Put your hospice brand in front of key stakeholders on a monthly basis. Remind them you are there to help them achieve their goals. Learn practical techniques to leverage the easy and inexpensive medium of e-marketing such as how to build a subscriber list compose effective messages and how to keep your email message out of the junk mail box. The Internet is a burgeoning yet under-utilized channel for achieving hospice strategic goals. Consider that family caregivers are turning to the Internet before they turn to doctors for help and 72% of adults 50-64 reported using the Web in 2008. Online donations yield median annual revenues of $114 per donor compared to only $82/year from offline sources. In these times of tight budgets smart managers are looking for such cost-effective strategies as these to improve their reach and distinguish their hospice from the competition. AGENDA: * Surefire steps to grow your email list * Tips composing effective messages to avoid the junk mail box * Methods to measure your success * Question and answer session |
