2006 Year-in-Review - Trend Analysis & Projections: A Strategic Planner
MVI Marketing, LTD.
January 1, 2007 97 Pages - SKU: MVI1430046
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JCOC Trend Analysis & Projections: A Strategic Planner for 2007 examines consumer jewelry buying trends and expectations for 2006 against data from 2005 and comparative studies from previous years for projections and strategic recommendations for 2007.
This report identifies key issues impacting:
- The gem, jewelry and watch industries;
- Consumer confidence trends and jewelry buying habits;
- Internet sales and the in-store experience;
- Seasonal gift-giving in Valentine’s, Mother’s and Father’s Days, Graduation season, and December Holidays;
- Yearlong sales in birthdays and anniversaries;
- Growth markets, with a focus on men and the singles demographic; and
- Product categories, specifically diamond and jewelry branding, watches, pearls, and ethnic jewelry.
Tracking consumer behavior can help savvy marketers better serve their existing customer base and attract new clients to grow their business.
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- About the JCOC & Its Omnibus Studies
- Introduction
- Key Issues in 2006
- Blood Diamonds
- Fair Trade
- GIA Symposium Topics
- Monthly Consumer Activity & Confidence Levels
- Jewelry Purchasing Activity
- 2006-2007 Economic Overview
- Tracking Seasonal Gift Giving
- Valentine’s Day
- Mother’s Day
- Father’s Day
- Graduation
- December Holidays
- Tracking Internet Sales
- Exploring the In-Store Experience
- Tracking Trends in Key Product Categories
- Diamond & Jewelry Branding
- Watches
- Pearl Jewelry
- Ethnic Jewelry
- Jewelry Sizes & Desirability of Adjustable/Sizeable Jewelry
- Cultivating Steady Gift Giving
- Birthdays
- Anniversaries
- Niche Markets
- Men’s Market
- Singles Market
- Moving Forward
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