INTRODUCTION
STRUCTURE
EXECUTIVE SUMMARY
BACKGROUND ON THE JEWELRY CONSUMER OPINION COUNCIL
OVERVIEW OF 2003 OMNIBUS STUDIES
SAMPLE SIZES
DEMOGRAPHIC PROFILES
STUDY THEMES
THE ECONOMY AND JEWELRY PURCHASES
ECONOMIC BACKDROP
THE FUTURE OF THE ECONOMY
WORLD CONFLICTS
TAX CUTS
SHOPPERS’ BUYING BEHAVIOR
BUYING WHAT AND HOW MUCH
CHANNELS
TV HOME SHOPPING VS. ONLINE SHOPPING
TV HOME SHOPPING
ONLINE SHOPPING
INFLUENCERS AND MOTIVATORS
CUSTOMER SATISFACTION
GIFT GIVING
SPECIAL RECOGNITION DAY: MOTHER'S DAY
SPECIAL RECOGNITION DAY: FATHER'S DAY
GENERAL CUSTOM DAYS: VALENTINE'S DAY
GENERAL CUSTOM DAY: GRADUATION
SHOPPERS' KNOWLEDGE
CONSUMER PREFERENCES
NATURAL COLOR GEMSTONES
DIAMONDS
DIAMOND SIZE
DIAMOND COLOR
DIAMOND SHAPE
STRATEGIC RECOMMENDATIONS
ABOUT THE AUTHORS
