Virtual Reality (VR) is the use of digital media to create a defined and total visual experience for a user. The applications of VR technology in the U.S. healthcare industry can be generally organized into four different areas: surgery, medical data visualization, rehabilitation and therapy, and education and training. These four areas of application also represent commercialized product groups and dedicated suppliers and manufacturers.
While prior applications of VR technology were developed through research-oriented companies, numerous start-ups and VR system providers active in multiple industries, the current market for VR products and technologies in the U.S. healthcare industry is served by major medical equipment manufacturers and specialized VR product and software suppliers with exclusively healthcare industry clients. Healthcare VR products are likewise specialized and are applied in procedures as diverse as robotic catheter guidance and the treatment of post-traumatic stress disorder (PTSD).
Medical data visualization is a key growth area in this market, allowing physicians to consult with each other about a given patient’s condition.