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| Countries covered: Hong Kong What international companies competing in high growth markets require in order to successfully target the wealthy is exquisite detail into who these individuals really are - insight into their backgrounds, personal relationships, interests, attitudes and motivators. Up until now this could only be obtained through costly commissioned research projects. Now Ledbury Research, the specialists in understanding High Net Worth individuals, unlock the mysteries of the wealthy with a series of reports on key Wealth Segments in Hong Kong. This series of 24-page reports provides pen portraits of two large and distinct segments of the wealthy population. In Hong Kong, Ledbury examines second-generation entrepreneurs who have inherited the family business and sales and trading professionals who work in the financial industry. The Wealth Segment reports were created for all international companies targeting wealthy individuals in Hong Kong such as wealth managers and prestige and luxury goods companies, or organisations supporting them in their efforts. They will be particularly useful to those involved in conceiving or implementing sales, marketing or service strategies. Empire Heirs: Are second-generation business people in their late 30s to 50s who have taken control of the family business. These businesses were set up in the 1950s by their parents who emigrated from China and are in a diverse range of sectors. They are very well mannered, have traditional family values and are incredibly low-key when it comes to displaying their wealth. Market Traders: Are well paid individuals in their late 20s to early 40s. They are well educated, highly self-confident and hold sales and trading positions at banks and investment funds. They work hard and play hard, enjoying a flashy lifestyle. |
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