Wealth Segments China: Maverick EntrepreneursLedbury ResearchJune 1, 2011 24 Pages - SKU: LBR6488321 |
| Countries covered: China What international companies competing in high growth markets require in order to successfully target the wealthy is exquisite detail into who these individuals really are - insight into their backgrounds, personal relationships, interests, attitudes and motivators. Up until now this could only be obtained through costly commissioned research projects. Now Ledbury Research, the specialists in understanding High Net Worth individuals, unlock the mysteries of the wealthy with a series of reports on key Wealth Segments in China. The series of reports provides pen portraits of four large and distinct segments of the wealthy population. In China, Ledbury examines two different types of business owners as well as modern matriarchs of wealthy families and children of entrepreneurs who aspire to run the family business. The Wealth Segment reports were created for all international companies targeting wealthy individuals in China such as wealth managers, and prestige and luxury goods companies, or organisations supporting them in their efforts. They will be particularly useful to those involved in conceiving or implementing sales, marketing or service strategies. Maverick Entrepreneurs: Are extremely wealthy individuals who have created wealth from nothing. They all come from very ordinary backgrounds and are not highly educated. By nature, these are extremely confident people with a high risk appetite. |
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