Market Research Logo

Wealth Segments China: Maverick Entrepreneurs

24 Pages Ledbury Research June 01, 2011 SKU: LBR6488321

What international companies competing in high growth markets require in order to successfully target the wealthy is exquisite detail into who these individuals really are - insight into their backgrounds, personal relationships, interests, attitudes and motivators. Up until now this could only be obtained through costly commissioned research projects. Now Ledbury Research, the specialists in understanding High Net Worth individuals, unlock the mysteries of the wealthy with a series of reports on key Wealth Segments in China.

The series of reports provides pen portraits of four large and distinct segments of the wealthy population. In China, Ledbury examines two different types of business owners as well as modern matriarchs of wealthy families and children of entrepreneurs who aspire to run the family business.

The Wealth Segment reports were created for all international companies targeting wealthy individuals in China such as wealth managers, and prestige and luxury goods companies, or organisations supporting them in their efforts. They will be particularly useful to those involved in conceiving or implementing sales, marketing or service strategies.

Maverick Entrepreneurs: Are extremely wealthy individuals who have created wealth from nothing. They all come from very ordinary backgrounds and are not highly educated. By nature, these are extremely confident people with a high risk appetite.

Show Full Description

Show Table of Contents

Wealth Segments China: Maverick Entrepreneurs

Ledbury Research
June 01, 2011

Search inside this report

Pricing & Delivery

Online Download

Didn't find what you are looking for?

Let us find it for you. One of our knowledgeable research assistants will work with you to find exactly the right research to answer your questions:

US: 800.298.5699 International: +1.240.747.3093 Or leave us a message and we'll call you back!

Receive bi-weekly email alerts for new market research.

CTA Image

Download our free eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download CTA

Share this report