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'How to Succeed Online' is essential for anyone within a marketing or management position in a company selling luxury or premium products or services. The report is based on a thorough understanding of what today’s consumer wants and what the luxury industry is currently providing. In the majority of cases, these are two different things and potential customers are being disappointed. There exists a myriad of difficult questions and confusion about where the Website should sit within a premium or luxury company. 'How to Succeed Online' solves these. Best practices have been found from Ledbury’s extensive research and consulting experience within the luxury industry, from outside the industry, and from the consumer needs. 'How to Succeed Online' shows how, through these detailed best practices, luxury companies should and can deliver their brand values online. How to Succeed Online' contains information from Ledbury’s Affluent Consumer Survey; Ledbury’s survey to 1,200 UK Consumers; Depth Interviews with 15 luxury brands, and nearly 100 website reviews, 25 of which are scored in the report. |
Related Markets
- Consumer Goods & Retailing
- Luxury Goods
- Leisure Pursuits
- Internet Usage
- Product Consumption
- Consumer Goods
- Retailing
- E-Commerce & Online Retailing