Countries covered: United States, Australia, Europe
The global functional foods market continues to develop at a fast pace with growth outstripping that of conventional foods, and product innovation rife. The EU Nutrition and Health Claims Directive’s strict approach to health claims however will clearly influence the future development of the sector, and heightens the need for the latest intelligence. Heart health continues to attract the highest attention of food manufacturers and ingredients suppliers worldwide with cholesterol-lowering and omega-3 fortified foods being two of the more established functional foods sectors globally. This report covers developments in the US, Japan, Australia and Europe, including latest market data and key market drivers, product trends, the regulatory environment, ingredients and patents, and future prospects.
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- 1. INTRODUCTION
- 2. EXECUTIVE SUMMARY
- 2.1 Market Size and Segmentation
- 2.2 Key Market Drivers
- 2.3 Innovation and New Product Development
- 2.4 The Regulatory Environment
- 2.5 Industry Dynamics
- 2.6 Future Prospects
- 3. MARKET SITUATION
- 3.1 Overview
- 3.2 Cereal Products
- 3.2.1 Overview
- 3.2.2 Europe
- 3.2.4 Japan
- 3.2.5 Australia
- 3.3 Fats and Oils
- 3.3.1 Overview
- 3.3.2 Europe
- 3.3.3 US
- 3.3.4 Japan
- 3.3.5 Australia
- 3.4 Fish and Eggs
- 3.4.1 Overview
- 3.4.2 Europe
- 3.4.3 US
- 3.4.4 Japan
- 3.4.5 Australia
- 3.5 Bakery Products
- 3.5.1 Overview
- 3.5.2 Europe
- 3.5.3 US
- 3.5.4 Japan
- 3.5.5 Australia
- 3.6 Soya Products
- 3.6.1 Overview
- 3.6.2 Europe
- 3.6.3 US
- 3.6.4 Japan
- 3.6.5 Australia
- 3.7 Dairy Products
- 3.7.1 Overview
- 3.7.2 Europe
- 3.7.3 US
- 3.7.4 Japan
- 3.7.5 Australia
- 3.8 Soft Drinks
- 3.8.1 Overview
- 3.8.2 Europe
- 3.8.3 US
- 3.8.4 Japan
- 3.8.5 Australia
- 3.9 Confectionery
- 3.9.1 Overview
- 3.9.2 Europe
- 3.9.3 US
- 3.9.4 Japan
- 3.9.5 Australia
- 4. PRODUCT TRENDS
- 4.1 Overview
- 4.1.1 Europe
- 4.1.2 US
- 4.1.3 Japan
- 4.1.4 Australia
- 4.2 Cholesterol-lowering Foods and Drinks
- 4.2.1 Phytosterols/phytostanols
- 4.2.2 Wholegrains
- 4.2.3 Oat bran/betaglucan
- 4.2.4 Soya protein
- 4.2.5 Psyllium
- 4.3 Circulatory Health Foods and Drinks
- 4.3.1 Omega-3/DHA
- 4.4 Anti-Hypertensive Food and Drinks
- 4.4.1 Bioactive peptides
- 4.4.2 Potassium
- 4.5 Antioxidant Heart Health Foods and Drinks
- 5. REGULATORY OVERVIEW
- 5.1 EU
- 5.1.1 Novel foods
- 5.1.2 Specific labelling requirements for plant sterols enriched foods
- 5.1.3 Health Claims
- 5.2 US
- 5.2.1 NLEA Authorized Health Claims
- 5.2.2 Health Claims Based on Authoritative Statements
- 5.2.3 Qualified Health Claims
- 5.3 Japan
- 5.3.1 Introduction
- 5.3.2 Food with Nutrition Function Claims (FNFC)
- 5.3.3 Foods for Specified Health Uses (FOSHU)
- 5.3.4 Other Health food
- 5.3.5 Novel Food
- 5.4 Australia
- 5.4.1 Claims
- 5.4.2 Novel foods
- 5.4.3 Food supplement
- 6. HEART AND CIRCULATORY DISEASE
- 6.1 Summary
- 6.2 Prevalence by Country and Trends in Incidence
- 6.2.1 Variation in circulatory disease death rates across countries
- 6.2.2 Influence of gender and age on death rates from circulatory diseases 154
- 6.2.3 Variation in hypertensive disease death rates across countries
- 6.2.4 Death rates from cerebrovascular disease
- 6.3 Background to Cardiovascular Disease (CVD)
- 6.3.1 Atherosclerosis
- 6.3.2 Thrombosis
- 6.4 Risk Factors
- 6.4.1 Types of evidence
- 6.4.2 Categories of risk factors for CHD
- 6.4.3 Irreversible risk factors
- 6.4.4 Potentially Reversible Factors - Physiological
- 6.4.5 Lifestyle
- 6.4.6 Psychosocial Factors
- 6.4.7 Early development
- 6.4.8 Medical conditions that increase risk of CHD
- 6.4.9 Prevention
- 6.5 References
- 6.6 Further Reading
- 7. EFFECT OF DIET: CURRENT AND POTENTIAL HEART- HEALTH INGREDIENTS
- 7.1 Summary
- 7.2 Principal Heart Health Dietary Factors
- 7.2.1 Soya
- 7.2.2 Unsaturated fatty acids
- 7.2.3 Plant Sterol and Stanols
- 7.2.4 Dietary fibre
- 7.2.5 Antioxidant vitamins E and C
- 7.2.6 Folic acid
- 7.2.7 Potassium-based salt replacers
- 7.3 Other Up-and-coming Heart Health Ingredients
- 7.3.1 Carotenoids
- 7.3.2 Vitamins B6, B12 and B3
- 7.3.3 Vitamin D
- 7.3.4 Garlic
- 7.3.5 Antioxidant polyphenols and flavonoids
- 7.3.6 L-arginine
- 7.3.7 Magnesium
- 7.3.8 Bioactive peptides
- 7.3.9 Chitosan
- 7.3.10 Wholegrains
- 7.4 Less Well-proven Ingredients
- 7.4.1 Conjugated linoleic acid
- 7.4.2 Plant lignans
- 7.4.3 Rice bran oil (contains sterols, tocotrienols, gamma-oryzanol)
- 7.4.4 Coenzyme Q10
- 7.4.5 Betaine
- 7.4.6 Selenium
- 7.5 References
- 7.6 Further Reading
- 8. PATENT REVIEW
- 8.1 Summary
- 8.2 Cholesterol-lowering Products
- 8.2.1 Phytosterols and phytostanols
- 8.2.2 Cholesterol-lowering soya protein products
- 8.2.3 Soluble fibre
- 8.3 Circulatory Health
- 8.3.1 PUFA-containing products
- 8.4 Anti-hypertensives
- 8.4.1 Anti-hypertensive compositions
- 8.4.2 Anti-hypertensive bioactive peptides
- 8.5 Multiple-benefit and Miscellaneous Heart-health Products
- 8.6. Polyphenols and Flavonoids
- 9. HEART HEALTH INGREDIENTS - PROPERTIES AND AVAILABILITY
- 9.1 Ingredients (A-Z)
- 9.1.1 Antioxidant vitamins (vitamins C and E, and coenzyme Q10)
- 9.1.2 Antioxidant polyphenols and flavonoids
- 9.1.3 Arginine
- 9.1.4 B vitamins (vitamins B3, B6 and B12)
- 9.1.5 â-glucan - See Dietary fibre
- 9.1.6 Betaine
- 9.1.7 Bioactive peptides
- 9.1.8 Carotenoids
- 9.1.9 Chitosan
- 9.1.10 Coenzyme Q10 - See Antioxidant vitamins
- 9.1.11 Conjugated linoleic acid
- 9.1.12 Dietary fibre
- 9.1.13 Fibre - See Dietary fibre
- 9.1.14 Flaxseed
- 9.1.15 Folic acid
- 9.1.16 Garlic
- 9.1.17 Isoflavones - See Soya
- 9.1.18 Lactic acid bacteria
- 9.1.19 Linseed - See Flaxseed
- 9.1.20 Magnesium
- 9.1.21 Monounsaturated fatty acids (MUFAs)
- 9.1.22 Mushroom nutraceuticals (see also Chitosan)
- 9.1.23 Omega-3 polyunsaturated fatty acids (n-3 PUFAs)
- 9.1.24 Phytochemicals - See Antioxidant polyphenols and flavonoids
- 9.1.25 Phytosterol and phytostanol esters
- 9.1.26 Psyllium - See Dietary fibre
- 9.1.27 Rice bran oil
- 9.1.28 Salt substitutes
- 9.1.29 Saponins
- 9.1.30 Soya
- 9.1.31 Vitamin D
- 9.1.32 Tocotrienols - See Antioxidant vitamins and Rice bran oil
- 9.1.33 Vitamins - See Antioxidant vitamins, B vitamins and Folic acid
- 9.1.34 Ubiquinone - See Antioxidant vitamins
- 9.1.35 Wholegrains - See Dietary fibre
- LIST OF TABLES
- TABLE 2.I Heart Benefit Foods Market Development, 2009-2014
- TABLE 2.II Heart Benefit Cereal Products: Global Market Prospects Summary
- TABLE 2.III Heart Benefit Fats and Oils: Global Market Prospects Summary
- TABLE 2.IV Heart Benefit Fish and Eggs: Global Market Prospects Summary
- TABLE 2.V Heart Benefit Bakery Products: Global Market Prospects Summary
- TABLE 2.VI Heart Benefit Soya Products: Global Market Prospects Summary
- TABLE 2.VII Heart Benefit Dairy Products: Global Market Prospects Summary
- TABLE 2.VIII Heart Benefit Soft Drinks: Global Market Prospects Summary
- TABLE 2.IX Heart Benefit Confectionery: Global Market Prospects Summary
- TABLE 3.I Heart Benefit Foods - Market Trends by Country, 2009
- TABLE 3.II Heart Benefit Foods - Market Trends by Type of Product, 2009
- TABLE 3.III Heart Benefit Cereal Products - Market Trends by Country, 2009
- TABLE 3.IV Heart Benefit Fats and Oils - Market Trends by Country, 2009
- TABLE 3.V Phytosterol/Phytostanol Spreads - Key Brands, 2009
- TABLE 3.VI Omega-3/Polyunsaturated Heart Health Spreads - Key Brands, 2009 .43
- TABLE 3.VII France: Anti-cholesterol Margarine Market by Volume and Value,2005- 2009
- TABLE 3.VIII UK: Cholesterol-Lowering Spreads Market by Value, 2005-2009
- TABLE 3.IX Australia: Cholesterol-lowering Margarine Market by Volume and Value, 2005-09
- TABLE 3.X Heart Benefit Fish and Eggs - Market Trends by Country, 2009
- TABLE 3.XI Heart Benefit Bakery Products - Market Trends by Country, 2009
- TABLE 3.XII Heart Benefit Soya Products - Market Trends by Country, 2009
- TABLE 3.XIII Heart Benefit Dairy Products - Market Trends by Country, 2009
- TABLE 3.XIV Heart Health Active Health Drinks - Key Brands, 2009
- TABLE 3.XV Spain: Heart Benefit Dairy Products Market by Type, 2008-2009
- TABLE 3.XVI Spain: Active Health Drinks Market by Type, 2004-2008
- TABLE 3.XVII Spain: Anti-Cholesterol Drinks Market by Value, 2004-2009
- TABLE 3.XVIII Spain: Heart Milks Market by Volume and Value, 2006-2009
- TABLE 3.XIX Spain: Heart Health Milks Market Shares, 2008
- TABLE 3.XX UK: Heart Benefit Dairy Products Market by Type, 2008-2009
- TABLE 3.XXI UK: Functional and Cholesterol-Lowering Yoghurt Markets, 2005-2009
- TABLE 3.XXII UK: Active Health and Cholesterol-Lowering Drinks Markets, 2005- 2009
- TABLE 3.XXIII Heart Benefit Soft Drinks - Market Trends by Country, 2009
- TABLE 3.XXIV Heart Benefit Confectionery - Market Trends by Country, 2009
- TABLE 4.I Cholesterol-lowering Foods and Drinks: New Product Activity, 2007-2009
- TABLE 4.II Circulatory Health Foods and Drinks: New Product Activity, 2007-2009
- TABLE 4.III Anti-Hypertensive Foods and Drinks: New Product Activity, 2007-2009
- TABLE 4.IV Antioxidant Heart Health Foods and Drinks: New Product Activity, 2007- 2009
- TABLE 6.I Number of Registered Death Rates for all Causes of Death and Deaths by Diseases of the Circulatory System per 100,000 Population by Country, Year and Sex
- TABLE 6.II Number of Registered Death Rates from Diseases of the Circulatory System per 100,000 UK Population, by Age Group and Sex, 2006
- TABLE 6.III Number of Registered Death Rates from Hypertensive Disease per 100,000 Population by Country, Year and Sex
- TABLE 6.IV Number of Registered Death Rates from Cerebrovascular Disease per 100,000 Population by Country, Year and Sex
- TABLE 6.V Number of Registered Death Rates from Cerebrovascular Disease per 100,000 Population by Country, Year and Sex
- TABLE 6.VI Study Methods to Determine Risk and Causal Factors
- TABLE 6.VII Risk Factors for Coronary Heart Disease
- TABLE 6.VIII Genetic Disorders Relevant to CHD
- TABLE 6.IX Blood Pressure Categories
- TABLE 6.X Classification of Plasma Lipoproteins
- TABLE 6.XI Relationship Between Blood Cholesterol Level and Risk of Coronary Heart Disease
- TABLE 6.XII Examples of Antioxidant Defences
- TABLE 6.XIII Summary of the Interrelation Between Diet and Physiological Risk Factors for Coronary Heart Disease
- TABLE 6.XIV Principles of Prevention Strategies for Coronary Heart Disease
- TABLE 6.XV Dietary Recommendations (Population Averages) for the Prevention of Coronary Heart Disease
- TABLE 7.I Beneficial Effects of the n-3 Fatty Acids: EPA and DHA
- TABLE 8.I Other Patents Relating to Phytostanols and Phytosterols
- TABLE 8.II Other Patents Relating to Cholesterol-lowering Soya Products
- Table 8.III Other Patents Relating to Cholesterol-lowering Soluble Fibre
- TABLE 8.IV Other Patents Relating to Polyunsaturated Fatty Acids
- TABLE 8.V Other Patents Relating to Anti-hypertensives
- TABLE 8.VI Other Patents Relating to Bioactive Anti-hypertensive Peptides
- TABLE 8.VII Other Patents Relating to Miscellaneous Heart-health Products
- TABLE 8.VIII Other Patents Relating to Polyphenols and Flavonoids
- LIST OF FIGURES
- Figure 1 Heart Benefit Foods Market by Country, 2009
- Figure 2 Heart Benefit Foods Market by Product Type, 2009
- Figure 3 Plaque Formation
- Figure 4 Processes Involved in Blood Clotting
- Figure 5 Production of Homocysteine
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