Kline & Company is pleased to offer Specialty Raw Materials for Home and Fabric
Care Products 2004, a comprehensive syndicated report series from its Chemicals
Practice. This unprecedented analysis delivers current, real-world business
intelligence, including:
- Distinct and detailed analyses of six major specialty raw material product
categories comprising numerous subcategories of products
- Industry dynamics and key trends, including an assessment of the business
implications of these issues
- A detailed assessment of customer procurement practices and their impact
on raw material suppliers
- Complete business profiles of selected specialty raw material suppliers for
each region
Market Overview
Specialty raw materials are defined as differentiated
products that confer a distinct performance benefit to
a formulated consumer product. Compared with commodity
products, specialty raw materials are sold in
comparatively low volumes and at higher prices on a
per-kilo basis. Such products are marketed for their
performance characteristics and not by their chemical
content or origin alone.
The U.S. and Western European markets for home and
fabric care products are very different and are driven
by regional and cultural factors. In the United States
alone, the market is valued at $12 billion on a manufacturers'
sales level with laundry care and fabric
treatment accounting for around 55% of the total
market.
The types of specialty raw materials used vary by
region, making this business an extremely complex
and fragmented one for current and prospective suppliers.
Raw material suppliers to this business are currently
faced with a variety of strategically challenging questions,
including:
- How can we continue to compete successfully and
profitably in this business?
- How will customer expectations and purchasing
criteria and practices change over the next five
years?
- Which segment of the value chain should we be
targeting, and which channels of distribution
should we use to market our raw materials
effectively?
- What are the new growth areas for specialty raw
materials in each region?
- What can we learn from our competitors?
- Should we develop different business strategies to
target each region?
- Are there potential technology acquisition or
licensing opportunities that would bolster our
product portfolio?
Kline's authoritative analysis Specialty Raw Materials
for Home and Fabric Care Products 2004 provides the
necessary customer, competitive, and business intelligence
to develop effective strategic plans and will
serve as a critical reference source to answer the
industry's most challenging questions. The foundation
of information and insights will help facilitate efficient
allocation of financial, marketing, and manufacturing
resources necessary for future business development.
Research Methodology
Kline's research approach places the greatest emphasis
on primary research to ensure that the foundation
of business intelligence and insight is accurate and
current. During the course of the field research in
each region, we conducted in-depth discussions with
more than 150 knowledgeable industry participants to
define and verify, in an exacting manner, the nature of
the current and future competitive and business
environment.
The project team conducted in-person interviews with:
(1) leading manufacturers and marketers of home and
fabric care products; (2) leading suppliers of specialty
raw materials; (3) key raw material distributors; and
(4) pertinent government agencies and trade
associations.
The report also draws upon a search of recent trade
and technical literature; analysis of statistical data
from government agencies, trade associations, and
industry organizations; and nonconfidential data from
Kline's library and files. Primary research comprised
more than 95% of the overall research methodology
for each of these reports.
Subscription Options and Conditions
Specialty Raw Materials for Home and Fabric Care
Products 2004 is only available by subscription. The
following subscription options are available to
subscribers:
In order to maximize the value and usefulness of this
program to its participants, the following privileges and
services will be made available:
- One day of strategic planning assistance with
members of the project team at the Kline Group's
offices in Little Falls, NJ, or Brussels, Belgium, to
be used at the client's discretion within three
months of receipt of the report. This meeting is
typically used as a company-specific work session
to help each subscriber obtain maximum value
from both the program and Kline's extensive
expertise.
- The option of hard copy or online versions of
the report. Subscribers can elect to receive three
hard copies of the report or, alternatively, the
online version. The online version includes unlimited
access to the report contents for members of
the subscribing company, plus one hard copy.
Additional hard copies will be made available for a
nominal fee.
This report may also be purchased by region:
Volume II: Western Europe
Volume I and II
