This comprehensive annual survey is considered the authoritative source of information on the nonprescription drugs industry. It contains sales data on hundreds of OTC brands and companies, new product and ad spending analysis, retail distribution, five years historical sales and sales forecasts for 36 major product categories; detailed profiles of 15 leading marketers; 50 minor companies; an analysis of media spending; and timely bulletins covering new products and corporate developments.
Please Note: the instant online delivery is a Global License.
|
- 1. INTRODUCTION
- 2. EXECUTIVE SUMMARY
- An executive briefing covering developments in 2008, the impact of key trends and issues in the nonprescription drug business, and their future implications for industry participants.
- 3. INDUSTRY ANALYSIS
- A summary of industry developments in 2008 and a five-year forecast.
- The market 2008
- Companies
- Selling and distribution
- Private-label activity
- Promotion
- Outlook to 2013
- Kline's FutureView forecasting scenarios
- 4. THE PRODUCTS
- Pertinent information plus insightful analysis of approximately 36 major categories, including category trends and developments; manufacturers' sales for 2007 and 2008, sales and market shares for leading brands, new product activity, sales by retail channel, privatelabel sales, promotional activity, and outlook to 2013. The product categories that will be covered are shown in
- Table 1.
- 5. MAJOR COMPANIES
- Profiles for 15 major companies, including company activities; sales by product category and major brands in 2007 and 2008; recent developments including acquisitions, divestitures, and new products; corporate overview; and an outlook to 2013. The major companies that will be covered are shown in Table 2.
- 6. MINOR COMPANIES
- Brief profiles of approximately 50 smaller marketers of nonprescription drugs, including corporate sales and profits; nonprescription drug sales; recent developments, including acquisitions divestures and new product activity, product portfolios, and traceable media expenditures for 2008.
- 7. ADVERTISING
- Traceable media expenditures with analysis for brands by product category and by major company.
- 8. MARKET WATCH BULLETIN
- Information on new product introductions, acquisitions and divestitures, and company developments for the 2008 calendar year.
- Table 1 Product Categories to be Covered
- Allergy, Asthma, and Sinus Products
- Allergy relief products
- Asthma medications
- Sinus medications
- Cough and Cold Preparations
- Cold medications
- Cough drops and lozenges
- Cough syrups
- Nasal decongestants
- Sore throat remedies
- Topical vapor products
- Digestive Products
- Antacids and antigas products
- Antidiarrheal preparations
- Antinausea preparations
- Laxatives
- Feminine Products
- Contraceptive products
- Feminine deodorants and itching remedies
- Feminine yeast infection remedies
- Personal lubricants
- Internal Analgesics
- Arthritis pain relievers
- General pain relievers
- Menstrual relief products
- Nutritional Products
- Herbal products
- Vitamins and minerals
- Topical Products
- Anti-itch products
- Corn, callus, and wart removers
- Diaper rash products
- Eye care products
- First aid products
- Fungicidal preparations
- Hair regrowth treatments
- Hemorrhoidal preparations
- Oral care products
- Topical analgesics
- Other Products
- Home diagnostic test kits
- Sleeping aids
- Smoking cessation aids
- Weight loss medications
- Table 2 Major Companies to be Covered
Share this report
Other tasks Related Markets Over-the-Counter Drugs Reports Free Alert Me service Receive bi-weekly email alerts on new market research Sign Up Today!
|
