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Household Cleaning Products USA 2008

Kline & Company, Inc.
July 1, 2009
SKU: BJDQ2590884

Abstract Table of Contents Related Reports

Countries covered: United States

This comprehensive annual survey is considered the authoritative source of information on the household cleaning products industry. It contains market size and share data, retail sales, channel breakdowns, trends, and forecasts for 23 major product categories; detailed profiles of 14 leading marketers; and an analysis of media spending; and timely bulletins covering new products and corporate developments.

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1. INTRODUCTION
2. EXECUTIVE SUMMARY: An executive briefing covering developments in 2008, the impact of key trends and issues in the household cleaning products business, and their future implications for industry participants.
3. INDUSTRY ANALYSIS: A summary of industry developments in 2008 and a five-year forecast.
4. THE PRODUCTS: Pertinent information and insightful analysis of 23 major categories, including category trends and developments; manufacturers' 2008 sales; sales and market shares for leading brands; new product activity; sales by retail channel; private-label sales; promotion; and outlook to 2013. The product categories covered are shown in Table 1.
5. MAJOR COMPANIES: Profiles for 14 major companies, including company activities; sales by product category and brand in 2008, and related analysis; recent developments including acquisitions and new products; corporate overview; and outlook to 2013. The major companies covered are shown in Table 2.
6. MINOR COMPANIES: Brief profiles of about 75 smaller marketers of household cleaning products. Profiles included descriptions of companies’ business, location, sales for 2007 and 2008, major brands, new product; activity, distribution and spending, and future outlook.
7. ADVERTISING: Media spending for 2008 is provided for each of the product categories and major companies.
Table 1 Product Categories Covered: Deodorizers and Disinfectants; Dish Care Products; Laundry Care Products; Multipurpose and Specialty Cleaners; Polishes and Waxes
Table 2 Major Companies Covered

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