This comprehensive annual survey is considered the authoritative source of information on the cosmetics and toiletries industry. It contains information on market size, retail sales, channel breakdowns, trends, and forecasts for 29 major product categories; detailed profiles of about 26 leading marketers; an analysis of media spending; and timely bulletins covering new products and corporate developments.
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- 1. INTRODUCTION
- 2. EXECUTIVE SUMMARY
- An executive briefing covering developments in 2008, the impact of key trends and issues in the personal care business, and their future implications for industry participants.
- 3. INDUSTRY ANALYSIS
- A summary of industry developments in 2008 and a five-year forecast.
- Market overview
- Companies
- Retail channels
- Private-label activity
- Advertising and promotion
- Outlook to 2013
- 4. THE PRODUCTS
- Pertinent information and insightful analysis of 29 major categories, including category trends and developments; manufacturers' 2008 sales; sales and market shares for leading brands; new product activity; sales by retail channel; private-label sales; promotion; and outlook to 2013. The product categories covered are shown in Table 1.
- 5. MAJOR COMPANIES
- Profiles for 26 major companies, including company activities; sales by product category and brand in 2008, and related analysis; recent developments including acquisitions and new products; corporate overview; and outlook to 2013. The major companies covered are shown in Table 2.
- 6. MINOR COMPANIES
- Brief profiles of about 150 smaller marketers of personal care products. Profiles included descriptions of companies' business, location, sales for 2007 and 2008, major brands, new product activity, distribution and spending, and future outlook.
- 7. ADVERTISING
- Media spending for 2008 is provided for each of the product categories and major companies.
- Table 1 Product Categories Covered in the Study
- Fragrances
- Fragrances for men
- Fragrances for women
- Hair Care Products
- Conditioners
- Ethnic hair care products
- Hair coloring products
- Hair perming products
- Hair styling products and sprays
- Shampoos
- Makeup Products
- Eye makeup
- Face makeup
- Lipsticks and lip glosses
- Nail polishes
- Oral Care Products
- Denture products
- Lip balms
- Mouthwashes
- Toothbrushes
- Toothpastes
- Tooth whitening products
- Skin Care Products
- Baby care products
- Facial treatments
- Hand and body lotions
- Skin care products for men
- Sun care products
- Talcum and dusting powders
- Other Toiletries
- Deodorants and antiperspirants
- Depilatories, waxes, and bleaches
- Personal cleansing products
- Shaving products
- Miscellaneous products
- Table 2 Major Companies Covered in the Study
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