A brief summary of market activity and key trends that affected the channel during the past five years.
TOTAL TRADE CLASS SALES:
A review of overall purchase channel sales and a description of subclasses within the channel.
SALES BY SUBCLASS:
An overview of sales, developments, and key trends in the channel’s subclasses.
A forecast of the channel’s U.S. cosmetics and toiletries sales and growth through 2015, with commentary on issues and trends likely to influence the performance of the channel and its various categories in the future.
A comprehensive analysis of the direct marketing purchase channel, providing an accurate, detailed examination of the competitive landscape at the retail level. Sales performance for the channel as a whole and by subclass (person to person, home shopping networks, infomercials, and e-commerce) is provided for 27 product categories.