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Indian Wine Market Outlook to 2015 - Surging Demand by Women

32 Pages Ken Research October 01, 2011 SKU: AMPS6665291

Executive Summary

The report titled “Indian Wine Market Outlook to 2015 – Surging Demand by Women” provides a comprehensive analysis on Indian wine market. The report discusses in details various aspects such as market size of wine on the basis of consumption, per capita consumption, market segmentation, competitive landscape and company profiles of the major players operating in the country.

The future projections are presented for the base case, conservative case and aggressive case scenario providing an insight on the prospects in the Indian wine industry.

Over the past 5 years, wine consumption has grown at a rapid pace except in FY’2009. In 2009, the wine industry suffered a drastic slowdown due to the global economic crisis, inflation, poor monsoon in Mumbai, Government Taxes and November 26, 2008 terrorist attack on Mumbai. Wine consumption has grown at a stupendous CAGR of 25.1% in the last 5 years from consumption of 0.62 million in FY’2005 to ~ million cases in FY’2010. The per capita consumption of wine was ~ milliliters in FY’2010 which has grown at a CAGR of 23.2%.

Red wine is the most consumed type of wine in India. It accounts for more than half, i.e. ~% of the total wine consumed in India. White wine is also following it closely, and is positioned as the second most consumed wine in India with a consumption share of ~%. Sparkling wine or champagne is the third largest wine segment with the wine consumption accounting for ~% in India. Champagne consumption has mostly been limited due to the perception and positioning as a celebration or a special occasion drink.

Mumbai is the largest wine consuming place accounting for ~% of the total wine consumption in India. This is due to high population, increasing parties and social events, presence of elite people and Bollywood stars, rise in hotels businesses and increasing restaurants. Delhi is the second largest wine consuming city accounting for more than ~% wine sales in India.

The Indian Wine industry is dominated by domestic players. The main players include Chateau Indage, Sula Vineyards and Grover Vineyards. They contribute ~%, ~%, ~% respectively in the domestic premium segment in FY’2010. These companies have several brands under their portfolio, offering several imported and exotic wines.

Wine industry can achieve a supernormal growth by increasing the quality and standard of wine produced, spreading awareness, proper positioning, improved branding and promotion and assistance from government and wine boards in the form of favorable policies and subsidies.

Key Topics Covered in the Report:
  • The market size of Indian wine industry on the basis of consumption and per capita consumption
  • Government regulations affecting the alcoholic beverage and wine market
  • Market segmentation of the Indian wine market
  • Recent trends and developments in the industry
  • Competitive landscape of the various players operating in the country
  • Company profiles of leading players in wine market
  • Future outlook on the basis of assumed scenarios i.e. base case, worst case and aggressive case on wine consumption and per capita consumption in India, from 2011-2015

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Indian Wine Market Outlook to 2015 - Surging Demand by Women

Ken Research
October 01, 2011

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