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Positioning the IS Department

Keisley Harris
January 1, 1999
32 Pages - SKU: KH213382

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This guide shows how, with a little tailoring, the concept of positioning can be made to fit the situation of the IS department. It also shows how positioning determines the nature of the relationships between IS and its customers. Positioning is a marketing term; it defines the place a company or product occupies in the minds of customers compared with its competitors. This issue of how its customers view it is also critical to IS. For example, is it seen as a business contributor or as a provider of technical solutions? The guide:

Defines what positioning is for an IS department.

Describes a practical process for determining how to position a department with respect to customers.

Shows how to transform customer relationships to bring about the chosen positioning.

By actively managing its positioning, the IS department puts itself in control of its relationships with the business and it exerts influence over the way in which its customers view it. That is the importance of positioning to IS.

Positioning the IS Department

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