The world market for products that treat wounds grew 6.2% in 2010 and can expect to grow nearly 7% this year, according to healthcare market research publisher Kalorama Information. An aging population and an increased diabetes incidence have driven growth, but according to the firm's new report, World Wound Care Markets 2011, a host of new approaches and a coming-of-age of recent innovations are the greatest factors driving growth. Therapy using vacuums, novel ingredients such as silver and honey, and moist dressings are among the new technologies driving the wound care market.
The worldwide wound care market reached revenues of $14.9 billion in 2010, according to Kalorama; this is based on sales at the manufacturers' level. The market was varied in terms of both product offerings and product maturity.
"Conventional, mature products continue to generate the majority of sales; however, their growth rate is slow and limited by the maturity of the product and the competition," said Mary Ann Crandall, wound care analyst for Kalorama Information. "Advancements in biotechnology, biomaterials, and tissue engineering are expected to drive growth. Another area driving growth is negative pressure systems."
Wounds are known to heal better in a vacuum than in a normal atmosphere, and thus negative pressure wound therapy (NPWT) devices that can create a vacuum around the wound area continue to see sales growth. Moist dressings using hydrocolloids intended to stick to wounds but not dry them out, or hydrogels which help sooth nerve endings, are also product categories-to-watch, according to the report. Companies that offer moist dressing products include 3M, ConvaTec, B. Braun and Systagenix. Silver-based products also saw expansion last year. Smith & Nephew's Allevyn Ag line, containing antimicrobial silver, saw two recent product extensions including a 'gentle' version.
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