The market, which Zyban currently holds a tenuous lock on, is about to change, with a major new brand ready to shake up the current market share. At the same time, the high incidence of smoking and strong public-sector motivation to reduce smoking signals room for new entrants.
The market for treatments for alcohol and drug abuse, now dominated by Subutex and Campral, will also see growth and a robust line of new products.
Kalorama's Smoking Cessation and Addiction Treatments: A World Market Analysis covers the market for pharmaceuticals that assist with smoking cessation and addiction treatment.Using information gathered for Kalorama's larger report on Psychotherapeutics: the World Market and interviews with psychotherapeutic industry insiders therein, this report takes a more detailed look at the combined market for both smoking cessation and alcohol/drug addiction treatments. The report includes:
Product managers, business development executives, marketing managers, as well as executives in financial and advertising companies, are among those who will find this report a useful resource.
Smoking Cessation and Addiction Treatments: A World Market Analysis
April 01, 2007
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