Chapter One: Executive Summary
- Introduction
- The Product Mix
- Textbooks
- Subject Disciplines
- Supplemental Materials
- Book Clubs, Software Clubs, and Book Fairs
- Assessment of “Bestsellers”
- Industry Structure and Leading Competitors
- Basal Textbook Publishers
- Providers of Supplemental Instructional Materials
- Book Clubs, Software Clubs, and Book Fair Operators
- Blurring of Segment Borders
- Market Size and Growth
- The Textbook Segment
- Language Arts Is Largest Category of Sales
- Elementary Segment Is Largest Target Market
- The Supplementals Segment
- Shift to Technology-Based Materials
- Club and Fair Segment
- Relative Market Share
- Issues and Trends
- Education Reform
- Trend Toward Site-Based Decision Making
- Trend Toward Curriculum Development by States
- School Finance
- Total Annual Education Expenditures
- Pressures on State Spending Budgets
- Spending Discrepancies among and within States
- Funding for Instructional Materials
- School Finance Litigation
- Textbook Adoption
- The Statewide Adoption Process
- A More Inclusive Process
- Less State Influence
- Classroom Technology
- Technology Resources
- Characteristics of Schools with and Types of Internet Access
- New Funding Support for Technology
- Mergers, Acquisitions, and Joint Ventures
- Acquisition Trends among Basal Textbook Publishers
- Acquisition Trends among Supplemental Publishers
- Formation of Strategic Alliances among Publishers, Large and Small
- Access to Public Investor Funds
- Trends in Marketing and Promotion
- Traditional Tactics Complemented by New Approaches
- The Consumer
- Elementary and Secondary School Students
- Public School Enrollment
- Private School Enrollment
- Preprimary Education
- Classroom Teachers
- Public vs. Private Schools
- Public School Districts
- Scope and Methodology
- Sales Revenues for Historical Period
- Estimated Sales for the Forecast Period
Chapter Two: The Products
- Introduction
- Textbooks
- Overview
- Textbook Production
- Vendor Selection
- Paper Costs
- Activities of the Textbook Publisher
- Textbook Adoption
- Subject Disciplines
- Language Arts
- Mathematics
- Science
- Social Studies
- Supplemental Materials
- Overview
- Impact of Technology
- Segmentation
- Print-Based Materials
- Manipulatives
- Other Support Materials
- Technology-Based Resources
- Computer Software: Diskettes and CD-ROM
- Online/Internet Services
- Video
- Book Clubs, Software Clubs, and Book Fairs
- Overview
- Book Clubs
- Software Clubs
- Book Fairs
Chapter Three: Issues and Trends
- Introduction
- Education Reform
- Overview
- Accountability and Assessment
- National Assessment
- State Assessment
- Implementation of Education Reform
- School Choice
- Charter Schools
- Privatization
- Trend Toward Site-Based Decision Making
- Overview
- Teacher Influence
- Implications of Site-Based Decision Making
- Trend Toward Curriculum Development by States
- Implications
- School Finance
- Overview
- 1997 State Education Budgets
- State Funding Sources
- Local Funding Sources
- Federal Funding Sources
- State Education Budgets
- Overview
- Pressures on Funding
- Spending Discrepancies Among and within States
- School Finance Litigation
- Overview
- States Involved in Litigation
- Identifying Ideal Spending Levels
- Funding for Instructional Materials
- Overview
- Instructional Materials Allocation
- Textbook Adoption
- Overview
- The Statewide Adoption Process
- Overview
- State Adoption Cycles
- A More Inclusive Process
- Implications
- Technology in the Classroom
- Technology Resources
- Characteristics of Schools with and Types of Internet Access
- New Funding Support for Technology
- Mergers, Acquisitions, and Strategic Alliances
- Overview
- Margins and Market Share are Motivating Factors
- Acquisition Trends among Basal Textbook Publishers
- Acquisition Trends among Supplemental Publishers
- Formation of Strategic Alliances among Publishers, Large and Small
- Access to Public Investor Funds
- Trends in Product Promotion and Distribution
- Overview
- Traditional Tactics
- New Approaches
Chapter Four: The Consumer
- Introduction
- Elementary and Secondary School Students
- Overview
- Elementary and Secondary School Enrollment
- Total Public and Private School Enrollment
- Public School Enrollment
- Private School Enrollment
- Preprimary Education
- Classroom Teachers
- Overview
- Teacher Characteristics: Public vs. Private
- Grade Level
- Gender and Salary
- Teachers in Public Schools
- Teachers in Private Schools
- Student/Teacher Ratios
- Public vs. Private Schools
- Overview
- School Choice
- Highlights of Differences between Public and Private Schools
- Public and Private School Student Characteristics
- Academic Programs and Support Services
- Public School Districts
- Overview
- By Region
Chapter Five: The Market
- Overview
- Growth Rates
- Product Segments Covered
- Textbooks
- Supplementals
- Clubs/Fairs
- Market Size and Growth
- Relative Market Share
- Shift from Textbooks Toward Supplementals
- Decline in Clubs/Fairs
- The Textbook Segment: 1993 to 2003
- Language Arts Is Largest Sales Category
- Elementary Segment Is Largest Target Market
- The Supplementals Segment: 1993 to 2003
- Shift to Technology-Based Materials
- Club and Fair Segment: 1993 to 2003
- Scope and Methodology
- Sales Revenues for Historical Period
- Estimated Sales for the Forecast Period
- Key Factors Influencing the Market
- School Enrollment
- Education Reform
- Toward Decentralized Decision Making
- School Finance: More Dollars into the Classroom
- Technology
- Challenges for Publishers
Chapter Six: Competitor Profiles
- Industry Participants
- Companies Profiled in this Chapter
- Basal Textbook Publishers
- Supplemental Instructional Materials
- Book Clubs, Software Clubs, and Book Fair Operators
- Basal Textbook Publishers
- Addison Wesley Longman
- History and Lines of Business
- Products
- Organizational Structure
- Financial Information: Pearson’s U.S. School Segment
- Corporate Analysis
- Goodheart Willcox Co., Inc.
- History and Lines of Business
- Products
- Financial Information
- Corporate Analysis
- Harcourt General, Inc.
- History and Lines of Business
- Organizational Structure
- Products
- Financial Information Publishing Segment Revenues
- Corporate Analysis
- Houghton Mifflin Co.
- History and Lines of Business
- Organizational Structure
- Products
- Financial Information
- Corporate Analysis
- McGraw-Hill Companies, Inc.
- History and Lines of Business
- Organizational Structure
- Products
- Financial Information
- Corporate Analysis
- Simon & Schuster, Inc.
- History and Lines of Business
- Organizational Structure
- Products
- Financial Information
- Corporate Analysis
- William H. Sadlier, Inc.
- History and Lines of Business
- Products
- Financial Information
- Corporate Analysis
- Thomson Corp.
- History and Lines of Business
- Organizational Structure
- Products
- Financial Information
- Corporate Analysis
- Supplemental Materials Publishers
- Advantage Learning Systems, Inc.
- History and Lines of Business
- Products
- Financial Information
- Corporate Analysis
- American Education Corp.
- History and Lines of Business
- Products
- Financial Information
- Corporate Analysis
- Broderbund Software, Inc.
- History and Lines of Business
- Products
- Financial Information
- Corporate Analysis
- Byron Preiss Multimedia Co., Inc.
- History and Lines of Business
- Products
- Organizational Structure
- Financial Information
- Byron Preiss Multimedia Corp.
- Dolphin, Inc.
- Corporate Analysis
- Carson-Dellosa Publishing Co., Inc.
- History and Lines of Business
- Products
- Financial Information
- Corporate Analysis
- K-III Communications Corp.
- History and Lines of Business
- Products
- Financial Information
- Corporate Analysis
- Key Curriculum Press
- History and Lines of Business
- Products
- Financial Information
- Corporate Analysis
- The Learning Co., Inc.
- History and Lines of Business
- Products
- Financial Information
- Corporate Analysis
- Steck-Vaughn Publishing Corp.
- History and Lines of Business
- Products
- Language Arts
- Financial Information
- Corporate Analysis
- Torstar Corp.
- History and Lines of Business
- Organizational Structure
- Products
- Financial Information
- Corporate Analysis
- Tribune Co.
- History and Lines of Business
- Organizational Structure
- Products
- Financial Information
- Corporate Analysis
- Book Fairs and Book Clubs
- Pages, Inc.
- History and Lines of Business
- Products
- Financial Information
- Corporate Analysis
- Scholastic Corp.
- History and Lines of Business
- Products
- Financial Information
- Corporate Analysis
- Troll Communications LLC
- History and Lines of Business
- Organizational Structure
- Products
- Financial Information
- Corporate Analysis
Appendix: Company Names and Addresses
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