The Market for Home Care Products, 6th Edition

Kalorama Information
November 1, 2010
200 Pages - SKU: KLI2765057
In the U.S. an estimated 18 million people receive some kind of home health care from either professional or unpaid caregivers, and most of these individuals require home care products. This demand has not escaped the notice of makers of wheelchairs, home therapy products, monitors, and other devices, many of which are available on an over-the-counter basis, although some require prescriptions.

This Kalorama Information report The Market for Home Care Products, 6th Edition represents the sixth time that Kalorama Information has taken a detailed look at this important device market segment. Home care estimates and forecasts are provided for the following device categories:

  • Ambulatory Aids
  • Bathroom Safety Supplies
  • Home Care Beds
  • Wheelchairs
  • Miscellaneous Patient Aids
  • Infusion Products
  • Nutritional Supplements
  • Peritoneal Dialysis
  • Hemodialysis
  • Nebulizers
  • Oxygen Concentrators
  • Oxygen Systems
  • Ventilators
  • Blood Glucose Monitors
  • Ambulatory Cardiac Monitors
  • Obstetric Monitors
  • Sleep and SIDS Monitors
  • Incontience Supplies
  • Defibrillators
  • Ostomy Products
  • Pressure Relief Products
  • Trascutaneous Electrical Nerve Stimualtion (TENS) units
  • General Supplies
As part of its market analysis, this report includes the following information:
  • Current U.S. Market Size Estimates and Forecasts to 2014
  • Disease Demographics of Relevance to Home Care Product Usage
  • Market Share of Key Competitors by Device Category
  • Discussion of Competitive Bidding and Healthcare Reform
  • Other Issues and Trends Affecting the Industry
  • Profiles of Key Competitors

Information for this report was gathered from a wide variety of published sources including company reports, catalogs, materials and public filings; government documents; trade journals; newspapers and business press; analysts’ reports and other sources. Interviews with company representatives were conducted to capture the perspectives from industry participants’ point of view and assess trends, and form the basis of the forecasting and competitive analysis.

Companies profiled in this report include:

  • Abbott Labs
  • B. Braun
  • Baxter International
  • Fresenius
  • Gambro AB
  • Graham-Field Health Products
  • Invacare
  • Kimberly-Clark
  • Philips/Respironics
  • Spacelabs Healthcare
  • Sunrise Medical
Dollar figures represent the U.S. market and are expressed in current dollars. Sales estimates are provided for the historic 2006 to 2009 period and forecasts are provided through 2014. The size of each market segment refers to manufacturers’ revenues.



Additional Information

Competitive Bidding Rules Challenge Home Care Product Makers

A new competitive bidding process implemented by the CMS, will significantly limit growth in many segments of the home care products market in the coming years. Despite several factors that would normally lead to strong growth, healthcare market research publisher Kalorama Information's analysis in its newly updated report, The Market for Home Care Products, 6th Edition, indicates only a modest increase of 2.2% annually between 2009 and 2014, down from 4.1% between 2006 and 2009.

These factors include the aging population, as seniors constitute a large majority of home care customers, and ongoing efforts to move chronic care patients from expensive institutional care to relatively less costly home care. In 2009, an estimated 18 million people received home health care from either professional or unpaid caregivers, and most of them also used associated home care products.

"The new competitive bidding practices mandated by the Medicare Modernization Act of 2003 for certain durable medical equipment, prosthetics, orthotics, and supplies (DMEPOS) are beginning to impact prices," notes Bruce Carlson, publisher of Kalorama Information. "These encompass several large market segments covered in Kalorama’s report, including walkers, home care beds, wheelchairs and scooters, enteral nutritional products, oxygen equipment and diabetic supplies."

Round-one of the program was initially piloted in nine of the largest metro areas of the United States, with implementation of prices and contracts occurring in January 2011, after a rebid. CMS estimates the new reimbursement rates will result in an average 32% reduction in payments.

For example, the report indicates that a round-one bid for a standard power wheelchair is $2,554, about 30% below the current Medicare allowable rate. The wheelchair segment will contract by 2.4% per year as a result of competitive bid pricing pressure, thus inhibiting greater total market growth as wheelchairs comprise the largest home care product segment. Together, the segments affected by competitive bidding represented more than $3.9 billion in sales in 2009 or over 42% of the home care market.

Round-two of the competitive bidding program will add another 69 of the largest metro areas, with supplier registration and bidding in 2011 and 3-year round-two contracts beginning in January 2013.

The program requires that equipment suppliers submit sealed bids with the lowest reimbursement rates they will accept with selected Competitive Bidding Areas (CBAs). CMS then selects suppliers based upon these prices as well as other product and supplier information. The final reimbursement amount is derived from the median of all winning bids for an item. Suppliers who have not been selected will not receive reimbursement from Medicare if they furnish items to Medicare beneficiaries.

More information on this topic can be found in Kalorama Information's The Market for Home Care Products, 6th Edition, which provides market estimates and forecasts for various segments and sub-segments of home care products. Discussions of issues and trends, and profiles of key companies are also included.


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