Baby Boomers Turning 50: Implications And Directions For MarketersKalorama InformationJuly 1, 1996 126 Pages - SKU: AA449 |
Countries covered: United States
Born between 1946 and 1964, the boomers will be the base for the largest mature market in history, with more than $1 trillion in spending power. This Kalorama Information report examines the market in both demographic and psycho graphic terms. This cohort has initiated massive change as it arrived at each new stage of life, while generating huge demand for products and other services befitting that stage. Included in this detailed report are profiles of industries that are particularly important to the mature market. |
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