Executive Summary: HIV: A Strategic Analysis of Therapeutic and Testing Markets

Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; a summary of results including market size and market growth; a sampling of charts and graphs when available; and a brief look at the trends shaping the market.

The report from which this Executive Summary is compiled is HIV: A Strategic Analysis of Therapeutic and Testing Markets, and the full study abstract is as follows:

The strategic interplay of of HIV/AIDS diagnostics and therapeutics is one of the most complex that the healthcare industry has ever seen. In order to cope with the challenges and opportunities of HIV/AIDS, companies must think on a global basis, and in addition to the basic pathology and complications of HIV/AIDS, there are societal and ethical pressures, geopolitical factors, and evolving marketplace disruptions.

For the development of a coherent strategy in this therapeutic area, companies must clearly focus on three primary areas, the first of which is strongly influenced by the latter two:

• market potential,
• epidemiology (including HIV/AIDS patient trends) and
• the current and emerging technologies in both diagnostics and therapeutics.