Executive Summary: U.S. Market for Over-the-Counter Cough, Cold, Allergy, and Sinus MedicationsKalorama Information Executive SummariesJuly 1, 2005 14 Pages - SKU: KLE1198647 |
| Countries covered: United States Kalorma Information's Executive Summaries provide a comprehensive overview of the contents contained in our full-length market intelligence reports. Containing a snapshot of the overall market analysis, each Executive Summary provides a description of the scope and methodology used in the report; a summary of results including market size and market growth; a sampling of charts and graphs when available; and a brief look at the trends shaping the market. The report from which this Executive Summary is compiled is U.S. Market for Over-the-Counter Cough, Cold, Allergy, and Sinus Medications, and the full study abstract is as follows: This report on the U.S. market for over-the-counter (OTC) cough, cold, sinus and allergy (CCSA) medication presents an in-depth analysis of the performance of various CCSA drugs in the U.S. market. The analysis captures the performance of the market players, drug categories, and leading brands in terms of revenues and growth. It also identifies key issues, drivers, challenges, regulations, and trends affecting the marketplace. In addition, the report provides a detailed analysis of consumer demographics and preferences in terms of dosage forms, brand names, and distribution/retail channels. Media spending by brand and various innovative promotional activities and marketing approaches are reviewed in detail, and extensive market share information is provided at both the marketer and branded product levels. New product launches in traditional and alternative therapy spheres are reviewed, and the impact of product messaging, packaging, and various other retail trends are discussed. For the purposes of this study, the market for OTC CCSA products are segmented in the following main categories and subcategories.
In addition, 11 top competitors are profiled in depth including product lines, product performance, product mix, and strategic approach. |
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