Website User Friendliness Q3 Online Shopping Report

Additional Information

In order to define and measure what really makes a website ‘user-friendly’, the study looked at a simple and interesting parallel of what makes a person seem ‘friendly’. In human interaction, we identify someone as ‘friendly’ only when that person firstly ‘looks’ friendly to us and then ‘behaves’ friendly towards us. When it comes to our interaction with websites, our expectations and behaviors are no different. We identify or treat a website as ‘friendly’ only when it both looks pleasant and acceptable to us and is easy and convenient to use.The study is done on different parameters like the user accesses the website (Accessibility);Finds the website appealing (Likeability);Finds the content relevant (Relatability) ; Is able to smoothly navigate on the website (Navigability);Finds the website responsive when needs assistance/help (Interactivity) ;Is able to complete the task/purpose for which he/she visited the website in the first place (Task accomplishment) as far as the online shopping portals are concerned.