Website User Friendliness Q2 Financial Info Report

The Website User Friendliness Financial Info Report studies, interprets, evaluates, measures and reports the ‘user-friendliness’ of a website taking into account both in its look factors as well as its usability factors. The study helps the online players measure, quantify and benchmark the ‘user friendliness’ and ‘usage satisfaction’ of their website vis-à-vis the key competing websites across six generic portals. The study is done among top 5 travel websites.

Additional Information

In order to define and measure what really makes a website ‘user-friendly’, the study looked at a simple and interesting parallel of what makes a person seem ‘friendly’. In human interaction, we identify someone as ‘friendly’ only when that person firstly ‘looks’ friendly to us and then ‘behaves’ friendly towards us. When it comes to our interaction with websites, our expectations and behaviors are no different. We identify or treat a website as ‘friendly’ only when it both looks pleasant and acceptable to us and is easy and convenient to use.The study is done on different parameters like the user accesses the website (Accessibility);Finds the website appealing (Likeability);Finds the content relevant (Relatability) ; Is able to smoothly navigate on the website (Navigability);Finds the website responsive when needs assistance/help (Interactivity) ;Is able to complete the task/purpose for which he/she visited the website in the first place (Task accomplishment) as far as the financial portals are concerned.