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| The NRI Online Financial Connectivity study helps in understanding the status and net usage behavior and preferences of the Non Resident Indians.It gives a highly ‘insightful’ understanding of the current net usage ehavior and preferences of various types of Non Resident Indians.The report is an useful guide to all those who would like to understand and use Internet to market to NRI consumers,Marketers targeting NRI sector with respect to financial connectivity with India - key financial assets owned in India, most used brands for these investments, likely financial and real estate investments in India in next 1 year, frequency of making financial remittance to India, preferred modes of remitting money and the most used brands in doing so. |
Additional Information
Three out of 4 online NRI remit money to India. Over half of them remit money to India on a ‘monthly’ basis ‘Offline’ bank transfers still dominate among the Gulf based ones but ‘online’ money transfers have taken over among the West based ones. SBI is the most used bank for offline money transfers, while ICICIbank is the most used website for online money transfers. Over half the financially connected online NRI own a house in India. Most of them plan to invest in ‘property’ in India within the next one year. Residential ‘independent house’ is the most preferred property investment option among them. Majority of online NRI remitting money to India trace their roots to South India and ‘tier 3’ towns of India. Indian ‘news channels’ and ‘newspapers’ are the relatively more popular offline mediums among them. Timesofindia overtakes Google among online NRI who remit money to India. Online NRI remitting money to India are more ‘seasoned’ net users, but not necessarily more ‘savvy’ net users.
