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| The NRI Online study helps in understanding the status and net usage behavior and preferences of the Non Resident Indians.It gives a highly ‘insightful’ understanding of the current net usage ehavior and preferences of various types of Non Resident Indians.The report is an useful guide to all those who would like to understand and use Internet to market to NRI consumers,Marketers targeting NRI markets - Travel companies, Banks and financial companies,Telecom companies,Real estate players,Websites owners targeting NRI customer base. |
Additional Information
The NRI Online study unravels how the internet savvy NRI are connecting with India. The study not only profiles the online NRI and their net usage habits but also highlights their preferred online and offline means to stay connected with India. The study is based on an online survey sampling over 1,500 NRI from different parts of the world. The study Captures how they are connecting with the Indian homeland:their Physical connectivity (traveling to India),Communicational connectivity (calling India),Financial connectivity (transferring money and making investments in India),Informational connectivity (content sought about India),Highlights their current consumption habits and brand preferences in the above connectivity areas , compares and contrasts the two distinct and big NRI market clusters - US/Europe/Asia Pacific and the Gulf - on all the above aspects.
