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| The NRI Online Communication Connectivity study helps in understanding the status and net usage behavior and preferences of the Non Resident Indians.It gives a highly ‘insightful’ understanding of the current net usage ehavior and preferences of various types of Non Resident Indians.The report is an useful guide to all those who would like to understand and use Internet to market to NRI consumers,Marketers targeting NRI sector with respect to communicational connectivity with India - frequency of calling India, purpose of call, cities called, mode of calling, preferred telecom brands used in doing so. |
Additional Information
Calling India is habitual for most online NRI - especially for Gulf and US/ Europe NRI. Calls to India are primarily for speaking to family/relatives followed by friends. Almost half call India daily while most others do so at least once a week. Delhi and Mumbai, followed by other Metros are the cities called up most in India. Mobile phones (ISD calls) and Calling Cards are the popular modes for calling India. One-fourth use net telephony for making calls - Yahoo is the most popular website for this purpose. Indian ‘news channels’ followed by Indian newspapers are the most popular ‘offline’ media for connectivity with India.
