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| Countries covered: India The Indian urban landscape is a picture of myriad diversity. A diversity that gets manifested not only in the vastly different geographical and climatic conditions, but also cultural and regional differences as well as differences in the socio-economic condition of the people living in them. |
Additional Information
To fill the information gap, and to challenge, test and validate some of the popular perceptions floating around the status and consumption behavior of SEC classes in urban India, This new annual syndicated study titled “Indian Urbanites’ has been introduced. The purpose of the study is to help marketers understand the different SEC classes in their demographic, psychographic and day-to-day lifestyle profiling and consumption related behavior.
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