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| Countries covered: India The India Online Urban vis-à-vis Rural report helps in understanding the status and net usage behavior and preferences of Indians according to urban or rural segment to which they belong. |
Additional Information
Every seventh ‘regular’ netizen belongs to rural India.South India accounts for half the rural net users.Rural net users are younger and display a stronger male bias.Rural net users are economically weaker than the urban lot.Cyber cafes are relatively more in use by the online rural.Rural users are relatively less experienced and have lower engagement levels with the internet.Local language content appears to be a significant ‘need gap’ among the rural internet users.Rural net users make appreciably weaker online consumers.
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