India Online 2010 Online Non-Travel Shoppers/Buyers Datasets

Countries covered: India The India Online study helps in understanding the status and net usage behavior and preferences of online Indians. It not only provides the most recent estimates on the Internet user-ship, growth and penetration in India but also gives a highly ‘insightful’ understanding of the current net usage behavior and preferences of various types of online Indians.

Additional Information

In this dataset, findings are presented at a specific ‘category’ base level (here the sample base is the ‘subset’ of internet users belonging to a specific ‘user segment’ like women , youth, SEC wise, town type wise, etc; or undertaking a specific ‘online activity’ like emailing, social networking, job search, etc. The supplementary dataset outlines the internet usage behavior and preferences of these subsets of internet users only)

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