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| Countries covered: India The India Online Mobile Shoppers report helps in understanding the status and net usage behavior and preferences of Indians who search/ buy mobile through internet. |
Additional Information
Online mobile shopping is a ‘prominent’ online shopping activity. Almost all non-travel product online shoppers.Online mobile shoppers are ‘younger males’ from ‘urban’ India, hailing from the ‘well-to-do’ socio-economic strata. Online mobile shoppers show ‘average’ to ‘above average’ socio-economic profiles. More of them are employed, though a lower proportion of them are the ‘chief wage earner’ of their households. In line with the socio-economic profile, online mobile shoppers show high usage of all the high-end household assets.Online mobile ‘buyers’ make relatively better online consumers. Though only 13% of the online mobile shoppers are ‘online mobile buyers’, yet these are evolved buyers in terms of their online buying behavior. They are more receptive to various types of online marketing stimuli (online contests, sponsored search ads, banner ads or online
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