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| Countries covered: India The India Online Heavy Online Spenders report helps in understanding the status and net usage behavior and preferences of Indian basis their online spending habits. |
Additional Information
Every second online buyer is a Heavy spender on the net. Heavy online spenders buy travel products relatively more. They spend online relatively more for ‘office’ use than for ‘personal’ use. They use ‘credit cards’ the most to pay for their online purchases. Heavy online spenders are relatively older than other online buyers. Online Heavy spenders are relatively more affluent. Heavy spenders are relatively more experienced net users and also ‘heavier’ users of the medium. Heavy spenders display higher net engagement levels and more ‘evolved’ net usage. Response to online marketing stimuli is only marginally stronger among Heavy spenders. Heavy online spenders use Ebay the most for buying online. They use Google also relatively more for buying online than the other buyers.
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