AdMomentux : Life Insurance Jul - Oct 2008

The AdMomentux research study tracks both popularity and effectiveness of current Indian ads where 12,000-15,000 ‘brand-conscious’ urban consumers are surveyed every month. The study covers consumers of all SEC classes and income groups from more than 100 cities/towns of various market sizes.

Additional Information

For the July-August Ad Momentux Life Insurance category level report, over 1,756 unduplicated and clean responses were collected from the online survey campaign in about 3 weeks time. The collected data was then made representative of the urban Indian population by using appropriate 'demographic multipliers’ using highly authentic Govt. of India population statistics. The weights were derived using 5 highly lifecycle, lifestyle and market consumption relevant demographic parameters - gender, age, SEC, town class and region.