AdMomentux : Life Insurance January - March 2008

The AdMomentux research study tracks both popularity and effectiveness of current Indian ads where 132 million ‘brand-conscious’ urban consumers are surveyed every month . The study covers consumers of all SEC classes and income groups from more than 100 cities/towns of various market sizes.

Additional Information

For the January-March Ad Momentux Life Insurance category level report, over 1,848 unduplicated and clean responses were collected from the online survey campaign in about 3 weeks time. The collected data was then made representative of the urban Indian population by using appropriate 'demographic multipliers’ using highly authentic Govt. of India population statistics. The weights were derived using 5 highly lifecycle, lifestyle and market consumption relevant demographic parameters - gender, age, SEC, town class and region.The end result is that the finding possibly represents the ‘voice’ of over 107 million urban Indian current and intended users of life insurance services covering almost all SEC, age, income and town classes. The findings represent and effectively cover life insurance consumers from all relevant SEC groups, all age groups above 12 years, all income groups and all types of town classes (right down to 20,000 population size level towns).