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E-mail Marketing Vendor Selection

Jupiter Research Corporation
June 2, 2004
25 Pages - SKU: JUPT1068713

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Less than one-half (43 percent) of marketers said they perform a proof of concept or demonstration to assess applications' usability when selecting and evaluating e-mail marketing applications and service providers. Usability must measure e-mail marketing solutions and features because usable applications can radically decrease per-campaign salary costs.

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