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E-mail Marketing: Measuring the Profitability of Campaigns

Jupiter Research Corporation
November 26, 2003
4 Pages - SKU: JUPT977274

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E-mail Marketing: Measuring the Profitability of Campaigns

Online marketers continue to struggle with the best set of measurements to determine the efficacy of e-mail marketing campaigns.
Key Questions
How should e-mail marketers measure the success of their campaigns?
What can marketers do to improve the profitability of e-mail campaigns?

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