Although 45 percent of e-mail marketers state they are satisfied or very satisfied with their e-mail marketing vendor's methodology for determining metrics, there exists a remarkable lack of standard metric methodology across e-mail service providers (ESPs).
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- Key Question - Which metrics are marketers using to gauge mailing performance?
- Key Question - Which key performance indicators (KPIs) should be prioritized?
- Key Question - How should marketers view vendor-reported benchmark reports?
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